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SEO

Why Secure Your Entire Site? When you view a webpage, that information passes through a dozen or more servers to get to you. If that URL starts with http://, anyone in the path can view or even modify the contents of the page. ISPs insert their own ads in web pages, can now legally track [...]

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An XML sitemap is a computer and human readable file that website owners can choose to place on their site to improve the indexing of their pages. Before any page on your site can rank for organic traffic, it must first be indexed by the search engine. Normally, a search engine spider will go to [...]

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The Problem: big brands are dominating search results pages (SERPs) One of the most common complaints coming from SEOs and webmasters over the last few months has been about big brands taking over search results pages. Various webmaster and SEO forums have threads on the topic, and the Internet retailer 2013 search marketing guide had [...]

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10 Questions to Ask a Potential SEO Partner

What is SEO and why should I care? While most website owners are familiar with the concept of search engine optimization (SEO), most that I have spoken to have an incomplete view of what it can do and its importance overall. Avoiding or fixing technical errors that can prevent search engines from properly indexing your [...]

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Power Reviews (now BazaarVoice) allows websites to add product reviews for each item. One of the best side benefits of adding reviews to your site is the user generated content, which is rich with long tail keywords that users are searching with to find your products. The typical methodfor enabling search engine friendly reviews with [...]

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The Next Major Google Algorithm Update

The SEO Arms Race Ever since there have been search engines, search engine optimizers (SEOs) have tried various tactics to rank well - often straying into deceptive or 'black hat' techniques like auto generated content, websites, and link networks. As search engines have gotten better at detecting these spammy techniques, the spammers have gotten more [...]

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Canonical URLs and Duplicate Content

Two distinct but similar concepts that are important to understand, and easy to get wrong. SEO basically boils down to sending search engines the signals that they like, so every website owner should strive to ensure they are handling canonical and duplicate content issues properly. I will detail some of the issues that can come [...]

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NetSuite product page SEO – a DIY guide

Product pages. For most Internet retailers, these are the most numerous pages on their site, and a perfect place to optimize for long tail keywords. In this guide, I will cover the options within NetSuite's template driven e-commerce platform for optimizing product pages for search engines, and give the pros and cons of those choices. [...]

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SEO: Calculating a Keyword’s Value

Now that Google Analytics is available to anyone with a website for free, it's possible to bring an entirely new level of data-driven analysis to ongoing SEO efforts. This guide assumes that you have a basic understanding of analytics concepts and a functional web analytics platform that tracks conversion data that can tie back to [...]

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