Why Should You Care About Microdata?
Before we get into more detail, you should probably be asking yourself why you would even care about microdata as a business owner, the answer is – Rich Snippets & Google Shopping.
By adding hidden microdata tags to your pages, products and other entities of your site, you make them more attractive to the user in Google search. For example, a regular search snippet looks like this:
Whereas a page with microdata will appear as a rich snippet and look more like this:
A lot more attractive, right? Which one would you rather click on? By making your products and pages more attractive, you immediately increase your clickthrough rate and your overall site visitors.
To add to the importance of microdata, it is an important component to Google Shopping. Google Ads (formerly Adwords) allows you to create shopping campaigns based on a product feed that you send to them (which we can help with if needed), and they want to verify that the data is correct by checking your product pages. Google uses your microdata tagging to confirm price and other important data, a necessary part of a successful shopping campaign.
Microdata and schema markup might be the single most important thing you can do to increase sales and visitors to your site.
What Is “schema markup”?
Schema (schema.org) is a structured data vocabulary that defines entities, actions, and relationships on the Internet founded by Google, Microsoft, Yahoo and Yandex and widely adopted across the web (over 10 million sites use it)
This vocabulary makes it possible for search engines to understand the meanings behind subject matter (entities) on the web, and in turn, serve a better user experience for users.
As Google continues to build a more semantic web, these markups become increasingly valuable in effective Internet communication.[continue reading…]