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Why Should You Care About Microdata?

Before we get into more detail, you should probably be asking yourself why you would even care about microdata as a business owner, the answer is – Rich Snippets & Google Shopping.

By adding hidden microdata tags to your pages, products and other entities of your site, you make them more attractive to the user in Google search. For example, a regular search snippet looks like this:

Whereas a page with microdata will appear as a rich snippet and look more like this:

A lot more attractive, right? Which one would you rather click on? By making your products and pages more attractive, you immediately increase your clickthrough rate and your overall site visitors.

To add to the importance of microdata, it is an important component to Google Shopping. Google Ads (formerly Adwords) allows you to create shopping campaigns based on a product feed that you send to them (which we can help with if needed), and they want to verify that the data is correct by checking your product pages. Google uses your microdata tagging to confirm price and other important data, a necessary part of a successful shopping campaign.

Microdata and schema markup might be the single most important thing you can do to increase sales and visitors to your site.

What Is “schema markup”?

Schema (schema.org) is a structured data vocabulary that defines entities, actions, and relationships on the Internet founded by Google, Microsoft, Yahoo and Yandex and widely adopted across the web (over 10 million sites use it)

This vocabulary makes it possible for search engines to understand the meanings behind subject matter (entities) on the web, and in turn, serve a better user experience for users.

As Google continues to build a more semantic web, these markups become increasingly valuable in effective Internet communication.

[continue reading…]
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Welcome to 2019

What Is “Responsive Resign” ?

Responsive design in a nutshell is when your site automatically fits within the user’s device. Thus, if the user has a small screen (width-wise), the elements will rearrange to show you what really matters (CTA buttons, other actionable items). You’ll often see bigger buttons, more blank space between the various web elements in hopes to avoid accidental user actions, smaller font-sizes, etc.

[continue reading…]
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This Fix is Required to Ensure Safari Conversions are Tracked

Why Was This Change Made?

In June, Apple introduced Intelligent Tracking Prevention, a major change to the way Safari handles third party cookies, which is the main way advertising companies gather data about users. The main goal is to limit the ability of large data mining companies to build extensive web history for all users using hidden tags that they don’t even know about. ITP mostly targets pervasive retargeting practices rather than disrupting advertisers’ ability to track ad campaign performance. In my opinion, this is a good thing for users, although it also reinforces the near monopoly of online ad market share for Google and Facebook. Due to the change, there are specific consequences for NetSuite websites.

What it Means for Site Builder and SuiteCommerce Advanced Websites

[continue reading…]

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Get the Benefits of a Secure Website Without Buying SCA

Why Secure Your Entire Site? When you view a webpage, that information passes through a dozen or more servers to get to you. If that URL starts with http://, anyone in the path can view or even modify the contents of the page. ISPs insert their own ads in web pages, can now legally track & sell your browsing history, and many governments around the world collect massive troves of browsing data. Securing your entire site (instead of just the checkout portion) is now considered a very good thing to do for your users. It’s nearly impossible for a ‘man in the middle’ to extract or change information on secure pages. It’s a win for the user. Here is a more detailed explanation of HTTP vs HTTPS if you want more background.

How a Content Delivery Network Works

How a Content Delivery Network Works

Benefits of Using a CDN

[continue reading…]

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XML Sitemap Automation

Introduction & Benefits

What is a XML Sitemap?

An XML sitemap is a computer and human readable file that website owners can choose to place on their site to improve the indexing of their pages. Before any page on your site can rank for organic traffic, it must first be indexed by the search engine. Normally, a search engine spider will go to your homepage, and follow links on each page it visits to index as many pages as it can on your website, according to your link authority (a measure of the number & quality of links pointing to your site). The more link authority your site has, the more resources a search engine is willing to invest in indexing your pages.
Search engines support reading a XML site map to add to its list of pages to index. In addition, we can provide other important details to the search engine spider, like how often a page is updated, when it was last updated, and details about any images we want indexed as well. Providing a complete and properly formatted XML site map is considered a basic requirement by many SEOs, and will go a long way towards getting the vast majority of your pages indexed.

[continue reading…]

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There has been a tectonic shift in the way people are viewing your website. Have you noticed it? Several years ago, your site traffic was mostly from desktop computers. Today, a significant percentage of visitors are probably arriving via mobile devices. That should come as no big surprise, given the meteoric rise of smart phones and tablets. And let’s face it, any traffic is good, regardless of how they got there – but only if they’re converting to customers. The problem for most sites is that they’re not, at least not nearly as well as desktop visitors.

Fortunately, there’s a fix. [continue reading…]

2 comments

A Huge Improvement for Site Builder Websites

In 2007 or so, NetSuite released a new feature for all of its customers called SuiteBundles (now called SuiteApps or SuiteApp Bundles). It doesn’t get discussed much outside of the NetSuite User Group, and many of the NetSuite users I talk to on a regular basis aren’t aware that they exist. The bundles can be created by anyone, and shared with another NetSuite account or publicly. The functionality allows you to create a package that includes a set of NetSuite customizations that all work together. You can include things like scripts, custom records, workflows, custom fields, searches, reports, etc… Sophisticated functionality can be installed quickly in a new account, which can be a great time saver.

Since the SuiteBundle functionality is built to distribute add-ons to NetSuite accounts, it’s no surprise that NetSuite uses it themselves. One of the most popular is the ‘Advanced Promotions Bundle’, which allows you to have more flexibility in how you create and apply promotion codes. In my opinion, the Reference Checkout and Reference My Account bundles are the best SuiteBundles available. If you have a Site Builder website and haven’t heard of these reference bundles yet, I think you’ll be pleasantly surprised.

[continue reading…]

4 comments

E-mails sent from scripts, workflows or marketing campaigns must be upgraded

For most NetSuite customers, the 2016.1 update is about 1 to 2 months away. If you don’t frequent the NetSuite user group, you may be surprised to learn that some significant areas of functionality are being discontinued in favor of a new method. If you use NetSuite to send emails and automated or semi-automated fashion, you will need to be using the new system when you are upgraded to avoid problems. The only announcement of this change I could find is in this thread in the NetSuite User Group (login required).

What is Changing?

There are 2 main areas that are being discontinued, and require you to use the new version:

  1. E-mail templates can no longer use CRMDSK tags, and must use the new ‘scriptable’ (freemarker) syntax. Chances are, if you use email templates for marketing or other purposes you have noticed that you can no longer create email templates in the old format, and can only convert your old ones to freemarker. After the upgrade, it looks like you will still be able to convert old templates, but won’t be able to use an old template in a new marketing campaign or workflow ‘send email’ action.
  2. Scripts that send email. There are a number of ways to send email using a script, and only one of them is affected. Any script that uses nlapiMergeRecord will stop working when the 2016.1 update is rolled out to your account.

Here are the details on the deprecation from the 2015.1 release notes (It is not mentioned in the 2016.1 release notes):

[continue reading…]

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NetSuite’s Site Builder Categories – Bugs and Shortcomings to Watch Out For

I have been working with NetSuite since 2004, with much of my time spent on building and optimizing websites in their site builder platform (Now called SuiteCommerce Site Builder). In those 11 years, almost nothing has changed, and none of the many bugs I have personally submitted have ever been addressed. From what I can tell, at least 90% of NetSuite companies that have a website are running on site builder, which costs around $12k per year. The only other platform NetSuite offers is the new SuiteCommerce Advanced, which is 3 times as much and requires a great deal of highly complex code to be written in order to actually launch a website. Since most NetSuite companies can’t afford a six-figure website, I have put together this list of bugs and shortcomings that I have come across, specifically about the web site categories (this post would be a book if I tried to list all of the site builder related issues I’ve found). Hopefully it will spare you some of the frustration I have had in discovering these the hard way. I have tried submitting bugs for most of these, but NetSuite support mostly tells me they are ‘enhancement requests’, which have never been addressed.

General Category Failings

  1. There is no audit trail for the site category record, so it’s impossible to tell what changes have been made or by who.
  2. The last modified date is not available at all for categories.
  3. It’s impossible to add a custom field to the category record, [continue reading…]
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Why Should Your NetSuite Store become a Google Trusted Store?

The most noticeable benefit to being a trusted store is the addition of a floating badge that is displayed in the bottom right corner of every page on your site. Here is an example:

Google trusted store logo
When a user clicks on the badge, a medium-sized window will appear with customer service and shipping related stats, like this one: [continue reading…]

1 comment