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Search Engine Optimization (SEO)

My thoughts and ideas on how to improve your rankings in search engines.

Information Architecture – An Introduction

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One of my favorite topics in web site design is information architecture. That's a fancy term that basically corresponds to how you organize the content and navigation for your site. In other words, the method by which you put your content into groups or categories, and thereby build the site's navigation structure. It's a question [...]

Canonical URLs and Why You Should Care About Them

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So what are canonical URLs? Due to a number of factors, it's possible to display the exact same page on some sitse with a bunch of different URLs - this situation causes its own host of problems that search engines have to deal with. They attempt to solve it by figuring out what the canonical, [...]

The Six Pillars of E-Commerce Web Sites

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Much of this can be applied to any type of site, but my focus will be specific to E-Commerce web sites. I've never put these concepts down on paper before, so I will likely be making changes over time as I refine my ideas. I believe this list covers the essentials to E-Commerce success - [...]

The Basics of Netsuite SEO

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This article is written for a web-savvy user who is interested in optimizing their Netsuite hosted E-Commerce site for better placement in search engines' natural search engine results pages (SERPs). It assumes a good deal of knowledge about Internet basics, but anyone actively involved on the technical side of a Netsuite store should be familiar [...]