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Google Analytics

Better user identification across multiple devices - get closer to tracking users, not just visits. For the first time, you can now track off-line conversions with the measurement protocol - trackable lifetime value in your web analytics! All future analytics innovations will rollout to universal analytics. Custom variables become custom dimensions, and are easier to [...]

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SEO: Calculating a Keyword’s Value

Now that Google Analytics is available to anyone with a website for free, it's possible to bring an entirely new level of data-driven analysis to ongoing SEO efforts. This guide assumes that you have a basic understanding of analytics concepts and a functional web analytics platform that tracks conversion data that can tie back to [...]

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