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There has been a tectonic shift in the way people are viewing your website. Have you noticed it? Several years ago, your site traffic was mostly from desktop computers. Today, a significant percentage of visitors are probably arriving via mobile devices. That should come as no big surprise, given the meteoric rise of smart phones and tablets. [...]

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The most noticeable benefit to being a trusted store is the addition of a floating badge that is displayed in the bottom right corner of every page on your site. Here is an example: When a user clicks on the badge, a medium-sized window will appear with customer service and shipping related stats, like this [...]

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The Problem: big brands are dominating search results pages (SERPs) One of the most common complaints coming from SEOs and webmasters over the last few months has been about big brands taking over search results pages. Various webmaster and SEO forums have threads on the topic, and the Internet retailer 2013 search marketing guide had [...]

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The Next Major Google Algorithm Update

The SEO Arms Race Ever since there have been search engines, search engine optimizers (SEOs) have tried various tactics to rank well - often straying into deceptive or 'black hat' techniques like auto generated content, websites, and link networks. As search engines have gotten better at detecting these spammy techniques, the spammers have gotten more [...]

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