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<channel>
	<title>Fourth Wave Consulting</title>
	<link>http://www.fourthwc.com</link>
	<description>E-Commerce and LAN Solutions</description>
	<pubDate>Mon, 06 Apr 2009 05:06:42 +0000</pubDate>
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		<title>The Big Picture - America&#8217;s Economic Situation</title>
		<link>http://www.fourthwc.com/being-nothingness/2009/04/the-big-picture.html</link>
		<comments>http://www.fourthwc.com/being-nothingness/2009/04/the-big-picture.html#comments</comments>
		<pubDate>Sun, 05 Apr 2009 19:04:37 +0000</pubDate>
		<dc:creator>David Norris</dc:creator>
		
	<category>Being &#038; Nothingness</category>
		<guid isPermaLink="false">http://www.fourthwc.com/being-nothingness/2009/04/the-big-picture-americas-economic-situation.html</guid>
		<description><![CDATA[	The Big Picture
 Dave&#8217;s Economic Assessment &#8211; April 2009
Index

  Executive Summary
  Undisputed Facts
  Not Quite Undisputed Facts
  The Good News
  My Opinion &#038; Predictions
  What Must be Done
  Best Case Scenario
  Worst Case Scenario
  Most Likely Scenario
  Recommended Reading

	Handy PDF version
Executive Summary
This work is the [...]]]></description>
			<content:encoded><![CDATA[	<p><h1>The Big Picture</h1><br />
<h2> Dave&#8217;s Economic Assessment &#8211; April 2009</h2><br />
<strong>Index</strong><br />
<ul></p>
  <li><a href="#executive">Executive Summary</a></li>
  <li><a href="#undisputed">Undisputed Facts</a></li>
  <li><a href="#notquite">Not Quite Undisputed Facts</a></li>
  <li><a href="#goodnews">The Good News</a></li>
  <li><a href="#myopinion">My Opinion &#038; Predictions</a></li>
  <li><a href="#whatmust">What Must be Done</a></li>
  <li><a href="#bestcase">Best Case Scenario</a></li>
  <li><a href="#worstcase">Worst Case Scenario</a></li>
  <li><a href="#mostlikely">Most Likely Scenario</a></li>
  <li><a href="#recommended">Recommended Reading</a></li><br />
</ul>
	<p><a href="/TheBigPicture.pdf">Handy <span class="caps">PDF</span> version</a><br />
<h2><a name="excecutive"></a>Executive Summary</h2><br />
<p>This work is the product of years of research and months in the writing. It&#8217;s an attempt to give a high-level overview of all the relevant pieces of the economic situation this country finds itself in. Most of the ideas have been gleaned from experts far more knowledgable than myself &#8211; I&#8217;m not an economist. These are simply the most important ideas and facts I&#8217;ve come across in my extensive reading about the current situation over the last nearly two years. None of these facts are a secret, nor have they come to light recently. Much of what legislators claim to be surprised about has been known for nearly two years. </p><br />
<p>For a long and somewhat technical overview, <a href="http://baselinescenario.com/2009/02/08/baseline-scenario-2909/">baseline scenario</a> does a great job. I also recommend their <a href="http://baselinescenario.com/financial-crisis-for-beginners/">financial crisis for beginners</a>. This American Life did <a href="http://www.thislife.org/Radio_Episode.aspx?episode=355">some</a> great episodes as well. Here is the short version: We have had 30 years of steadily increasing debt &#8211; public, private, and financial sector. Everyone who remembers the depression is long dead or retired, and modern day economists have spent much of this time convincing themselves that the laws of the market, the business cycle, and recessions in general were a solved problem, never to bother us again. The arrogance coupled with the absolute corruption of our current campaign finance system has ensured that wall street has been dictating policy the entire time. <strong>Our treasury and Fed continue to pretend that this is simply a liquidity problem, and not a massive ponzi scheme founded on theft and lies. </strong> <strong>It is nothing more than legalized theft. </strong>Trillions of dollars in profit go to people taking insane risks, and when all that can be stolen has been, the bottom drops out. Insolvent banks (including foreign ones) get bailed out by the tax payers to a tune of (so far) <a href="http://www.ritholtz.com/blog/2008/12/calculating-the-total-bailout-costs/">8.5 <span class="caps">TRILLION</span> dollars</a>. This is more expensive in adjusted dollars than every expensive thing ever combined &#8211; <span class="caps">WW1</span>, WW2, the Marshall plan, etc. <strong>Most of the bad debt has already been transferred to the public</strong>. Fannie and Freddie bought up every piece of garbage mortgages they could get, expanding their balance sheets till they held $5T of the $11T US mortgage market. 90% of these mortgages were originated by private companies, many of them fraudulent. <span class="caps">AIG</span> wrote $2.7T worth of unregulated &#8216;insurance&#8217; with $100B in capital. The taxpayer now owns them both.</p><br />
<p>We live in a corporatocracy &#8211; privatized profits and public losses. We will be paying for their crimes for decades. The $34T problem of the credit default swap market hasn&#8217;t even been touched, and it has the ability to do much more damage than a mere $5T in mortgages gone bad. At least mortgages are backed by something of value. </p><br />
<p> The naive belief in market fundamentalism combined with corruption on an untold scale has brought the world economy to the brink of disaster, and no one in power is even attempting to address the real problems. Our treasury and Fed continue to pretend that this is simply a liquidity problem, and not a massive ponzi scheme founded on theft and lies. The <a href="http://online.wsj.com/article/SB123776536222709061.html">new bank rescue plan</a> is nothing more than the same crappy plan Bush proposed in 2008, but rebranded. It gives private investors a very small risk with huge potential profits, and the losses will go to the taxpayer. </p><br />
<p>House prices will continue to decline until they are below the historical mean. The losses from the continued increase in foreclosures will require ever more bailouts for the rich bankers who caused the problem. The recession will feed on its downward momentum, only slightly slowed by any government stimulus attempt. When interest rates rise, government intervention will become impossible and there will be massive spending cuts. This will be the &#8216;other shoe&#8217; that will bring the second wave of pain and create a true depression. There will be no recovery in the next year or two. The <span class="caps">DOW</span> will fall below 6000 inside of 2 years, with only the artificial <span class="caps">GDP</span> boost from the massive stimulus spending there to provide a little lift. Once that effect has worn off, the market will go back to dropping. </p><br />
<p> The only course of action I can recommend at this time is the most conservative possible. Get out of debt, live beneath your means, and save. Invest in safe bonds and hedge inflation concerns with precious metals (I see them as a safe harbor, not an investment that will do well). Individuals and businesses should be prepared to survive on a lot less for a long time. Oil and the energy crisis haven&#8217;t gone away &#8211; <span class="caps">OPEC</span> is cutting back production to get the price back up &#8211; I guess they didn&#8217;t hear the &#8216;drill baby drill&#8217; campaign marketing slogan. Oil and oil companies might not be a bad investment, especially if China can keep growing their economy. </p><br />
<a id="more-40"></a><br />
<h2><a name="undisputed"></a>Undisputed Facts</h2><br />
<ol></p>
  <li>The cost of the bailouts is staggering. <a href="http://moneynews.newsmax.com/streettalk/bailout_total_trillions/2008/11/24/154693.html">Estimates vary</a> (<a href="http://abcnews.go.com/business/economy/Story?id=6332892&#38;page=1">7.5 trillion, <span class="caps">ABC</span> news</a>), and we can be assured it will keep getting more expensive. Our <span class="caps">GDP</span> is 14T. Add another 3T for the Bush wars and in a very short time, this country has added a year&#8217;s worth of its <span class="caps">TOTAL OUTPUT</span> to our national debt for which we got nothing. It&#8217;s the equivalent of a person (let&#8217;s call him George) who makes 50k a year go out and put 45k on the credit card in a few years. The 2009 budget deficit is expected to reach 1.8T, mainly because the cost of the wars is no longer being hidden by dishonest accounting. No one expects the budget deficit to shrink anytime soon. </li>
  <br />

  <li>Fannie Mae and Freddie Mac used to be quasi-private entities. They were caught using fraudulent accounting years ago, but it wasn&#8217;t punished. They funded themselves through corporate bonds which explicitly stated that they weren&#8217;t backed by the government (wink, wink). They were the king violators of leverage ratios, getting to 200:1 amid more and more requests to be allowed to take on even more. This was the dumping station for as many bad mortgages as private mortgage originators could unload. They now hold a combined $5T in mortgages, and are now owned by the government. All of the investors who knowingly invested in a private corporation have been protected, with the taxpayers paying off all their debt. </li>
  <br />

  <li>Much of the claimed economic growth of the last 10 years has been nothing more than spending debt. <a href="http://www.calculatedriskblog.com/2009/03/q4-mortgage-equity-extraction-strongly.html">This chart shows where much of that spending came from</a>:<br />

    <a href="http://www.calculatedriskblog.com/2009/03/q4-mortgage-equity-extraction-strongly.html"> <img src="http://www.fourthwc.com/images/MEWQ42008.jpg" width="320" height="223" border="0" alt="mortgage equity withdrawls"/></a></li>
  <br />

  <li>The fraud that caused the economic meltdown is not being prosecuted. Homeowners and mortgage originators lied about income, ratings agencies gave <span class="caps">AAA</span> ratings to garbage, including giving that rating to <span class="caps">AIG</span> when they were levered so high, and banks are still allowed to lie about their balance sheets using level 3 assets and <span class="caps">CDS</span> to fill giant holes. Bernie Madoff was just one cockroach &#8211; if you see one, there are dozens more. </li>
  <br />

  <li>Credit default swaps. This is the monster in the closet that is waiting to pounce. The estimated size of the <span class="caps">CDS</span> market, an over-the-counter (OTC) system that is totally unregulated, is <a href="http://seekingalpha.com/article/99585-misconceptions-on-the-credit-default-swap-market">34 trillion</a>. Anyone can write a <span class="caps">CDS</span> contract and there is no margin supervision, no requirements that parties be able to pay. <a href="http://emsnews.wordpress.com/2009/04/01/the-derivatives-beast-and-goldman-sachs/"><span class="caps">JP </span>Morgan holds $90T in derivatives contracts.</a> AIG, which our government now owns 80% of, wrote $2.7T worth of this unregulated insurance with no more than $100B in capital.  That&#8217;s a 27:1 leverage ratio, which is essentially infinite. <span class="caps">AIG</span> has only been bailed out to the tune of $144B (the furor over bonuses is almost exactly 1/1000th of the problem). Some of this went to foreign banks and hedge funds. There is literally trillions of dollars worth of this worthless insurance, <a href="http://market-ticker.denninger.net/archives/932-Wheres-My-Pitchfork.html">which was fraudulent when it was written</a> (because contract law dictates that signing a contract when you lack the means or intention of paying off is fraud). So far, we have been paying out claims on these ridiculous promises (without which btw, every major bank in the world would be massively insolvent). If we really try to cover all those losses, the cost could double the already ridiculous number. If we don&#8217;t pay these fraudulent commitments, <a href="http://baselinescenario.com/2009/02/12/robbery-note-from-the-banking-oligarchs-this-morning/">we will suffer far worse, says the ransom note from Deutsche Bank</a>. So far, our government has done everything it can to assure rich oligarchs that we&#8217;ll take good care of them. </li>
  <br />

  <li><a href="http://www.calculatedriskblog.com/2008/12/savings-rate-starting-to-recover.html">The personal savings rate</a> in this country hit the <a href="http://www.creditwritedowns.com/2008/07/chart-of-day-household-debt-vs-savings.html">lowest level since 1933</a>, fueled by a decades-long credit binge. In the last quarter, it has jumped to 5%. This isn&#8217;t surprising, considering the <a href="http://www.calculatedriskblog.com/2009/03/fed-household-net-worth-cliff-dives-in.html">huge hit household net worth has taken</a>. With 70% of our <span class="caps">GDP</span> coming from consumer spending, we find ourselves in a bizarro world where we are actually <a href="http://www.newsweek.com/id/189232">being told we have to stop saving money to save the economy</a>.</li>
  <br />

  <li>Ponziconomy. Going back to George &#8211; if a person spends 45k on the credit card, he can&#8217;t claim that as income. If we as a nation do it, somehow that new debt counts as income. In 2008 we spent $300B on a tax rebate, and the spending from that new debt was counted as <span class="caps">GDP</span>. A <a href="http://www.globalpolicy.org/socecon/crisis/tradedeficit/tables/household.htm">quick look at this chart</a> or this one: <a href=" http://market-ticker.denninger.net/archives/911-Three-Month-Wrap-Up-1Q-2009.html"><img src="http://www.fourthwc.com/images/debt-trend-breakdown.jpg" width="400" height="260" alt="scary chart of debt"/></a> shows pretty clearly where our &#8216;economic growth&#8217; has come from in the last few decades &#8211; it&#8217;s just debt. Debt that must be paid off with interest, or defaulted. There are no other options. </li>
  <br />

  <li><a href="http://www.bloomberg.com/apps/news?pid=20601087&#38;sid=aEFIWsIe24eA&#38;refer=home">The fed has begun buying its own treasuries</a>, to the tune of $1T. Talk about the snake eating its own tail. This is a private bank with unlimited power to bankrupt the taxpayer. They <a href="http://www.rgemonitor.com/financemarkets-monitor/254297/the_fed_doubles_its_balance_sheet_-_above_2_trillion_in_just_5_weeks">doubled their balance sheet in 5 weeks. </a> They traded T-bills to banks for their garbage assets, and now plan to dump those assets on the treasury (that&#8217;s us) in exchange for more T-bills. Here&#8217;s a <a href="http://market-ticker.denninger.net/archives/2009/03/18.html">great explanation </a>of why the fed&#8217;s attempt to keep interest rates and spreads low will fail. </li>
  <br />

  <li>Since 2002, <a href="http://articles.latimes.com/2008/sep/23/business/fi-polmoney23">wall street has donated over $1B</a> to washington campaigns. Does anyone believe this was a gift, and not a purchase? </li>
  <br />

  <li>Our financial sector has grown from 6% to 15% of our economy. When that much of the economy is based on complicated financial instruments that no one understands, that&#8217;s not a good position to be in. That % will no doubt shrink, with nothing to take its place.</li>
  <br />

  <li>The treasury has announced their bank rescue plan (again), and it&#8217;s nothing more than the Bush <span class="caps">TARP</span> plan with some rebranding. The <span class="caps">FDIC</span> will &#8216;entice&#8217; private investors by financing the purchases in such a way that the investors have lots to gain and very little to lose (read taxpayer subsidy). Here are two <a href="https://self-evident.org/?p=502">excellent</a> <a href="http://krugman.blogs.nytimes.com/2009/03/23/geithner-plan-arithmetic/">explanations</a>. </li>
  <br />

  <li>The unfunded liabilities of medicare and social security are <a href="http://www.garynorth.com/public/department30.cfm">roughly $70T</a>. This will not be a problem for your children, but one that <a href="http://www.oftwominds.com/blogjuly06/social-security.html">gets real bad real soon</a>. </li>
  <br />

  <li><a href="http://emsnews.wordpress.com/2009/04/02/why-the-us-has-no-reserves/">The US has zero reserves</a>, while China and Japan have massive <span class="caps">FOREX</span> holdings. Who does that give the power to in deciding how the world economy will work? Why does Germany have ten times the gold the US does? </li>
  <br />
<br />
</ol>
	<p><h2><a name="notquite"></a>Not Quite Undisputed Facts</h2><br />
<ol></p>
  <li>The US is completely failing in its attempts to address the crisis. House prices haven&#8217;t slowed their decline, banks are still worth nothing in the stock market, and as we watch our national debt skyrocket, the economy only gets worse. This is simply due to the fact that our leaders are <strong>lying</strong> about nature, cause, and solution to the problem. <a href="http://online.wsj.com/article/SB123776536222709061.html">Here is Geitner layout out the new plan</a>:
    <blockquote> Over the past six weeks we have put in place a series of financial initiatives, alongside the Recovery and Reinvestment Program, to help lay the financial foundation for economic recovery. We launched a broad program to stabilize the housing market by encouraging lower mortgage rates and making it easier for millions to refinance and avoid foreclosure. We established a new capital program to provide banks with a safeguard against a deeper recession. By providing confidence that banks will have a sufficient level of capital even if the outlook is worse than expected, more credit will be available to the economy at lower interest rates today&#8212;making it less likely that the more negative economy they fear will take place.</blockquote>
    House prices stabilized? nope. Markets still declaring banks worthless in spite of the banks and the Fed saying they&#8217;re well-capitalized? yep. But this is all about the plan to save banks from their own stupidity by buying up all the garbage that the market says is worth say 30 cents on the dollar when the banks would much prefer it be worth 80 cents:
    <blockquote>The funds established under this program will have three essential design features. First, they will use government resources in the form of capital from the Treasury, and financing from the <span class="caps">FDIC</span> and Federal Reserve, to mobilize capital from private investors. Second, the Public-Private Investment Program will ensure that private-sector participants <strong>share the risks alongside the taxpayer</strong>, and that the taxpayer shares in the profits from these investments. These funds will be open to investors of all types, such as pension funds, so that a broad range of Americans can participate. <br />

      <br />

      Third, <strong>private-sector purchasers will establish the value of the loans</strong> and securities purchased under the program, which will protect the government from overpaying for these assets.<br />

      <br />

      The new Public-Private Investment Program will initially provide financing for $500 billion with the potential to expand up to $1 trillion over time, which is a substantial share of real-estate related assets originated before the recession that are now clogging our financial system. Over time, by <strong>providing a market for these assets that does not now exist</strong>, this program will help improve asset values, increase lending capacity by banks, and reduce uncertainty about the scale of losses on bank balance sheets. The ability to sell assets to this fund will make it easier for banks to raise private capital, which will accelerate their ability to replace the capital investments provided by the Treasury.</blockquote>
    3 paragraphs, 3 lies. First, when he says <a href="http://krugman.blogs.nytimes.com/2009/03/21/more-on-the-bank-plan/">&#8216;share the risk&#8217; he means &#8216;the taxpayer takes almost all of it&#8217;</a>. Here&#8217;s Paul Krugman&#8217;s take:
    <blockquote>Why was I so quick to condemn the Geithner plan? Because it&#8217;s not new; it&#8217;s just another version of an idea that keeps coming up and keeps being refuted. It&#8217;s basically a thinly disguised version of the same plan Henry Paulson announced way back in September.<br />

      <br />

      ...Now, early on in this crisis, it was possible to argue that it was mainly a panic. But at this point, that&#8217;s an indefensible position. Banks and other highly leveraged institutions collectively made a huge bet that the normal rules for house prices and sustainable levels of consumer debt no longer applied; they were wrong. Time for a Swedish solution.</blockquote>
    <strong>Lie the second</strong>: Letting the market set prices will protect the government for paying too much for the assets (I can&#8217;t help but laugh even typing that). Here&#8217;s <a href="http://market-ticker.denninger.net/archives/894-Open-Letter-To-The-FDIC-Ombudsman.html">Karl Denninger</a>:
    <blockquote>
      <p dir="ltr">Let&#8217;s say that I am a bank (&#8220;financial institution&#8221;) with  $100 billion in &#8220;toxic assets&#8221;.&nbsp; I have them on my balance sheet at 80  cents on the dollar.&nbsp; The market has them marked at 30 cents.&nbsp; We do  not know what the held-to-maturity performance will be, since that  requires knowing the future, although for the moment let&#8217;s assume that  they are cash-flowing at the present time.</p>
      <p dir="ltr">What I (the bank) do know, however, is that if I sell them  at 30 cents I take a monstrous loss &#8211; perhaps enough to force me under  Tier Capital limits and thus render me subject to an <span class="caps">FDIC</span> enforcement  action.&nbsp; I therefore will not sell for 30 cents so long as I have any  belief whatsoever that the cash flow &#8211; or any government subsidy &#8211; will  exceed that value.</p>
      <p dir="ltr">If I, as a &#8220;financial institution&#8221; can participate as a  bidder in these auctions I can foist off my loss onto the taxpayer.&nbsp;  Here is how I can rig the game so as to avoid an otherwise-inevitable  loss:</p>
      <ul dir="ltr">
        <li> I become a &#8220;bidder&#8221; and &#8220;bid&#8221; on my own assets at 75 cents. </li>
        <li> I am providing 5 or 10% of the money.&nbsp; The rest is covered by Treasury, The Fed and the <span class="caps">FDIC</span> via guaranteed bond issuance. </li>
        <li> The loan, ex my contribution, is non-recourse.&nbsp; That is, I can lose 5 or 10% of the total portfolio purchased, but nothing more. </li>
      </ul>
      <p>Now the &#8220;assets&#8221; (a passel of CDOs?) turn out to be worthless.&nbsp; I  lose 5% of $75 billion, or $3.75 billion that I put up, plus the other  nickel on the original mark, but that&#8217;s all.&nbsp; </p>
      <p><strong>The taxpayer gets hosed for the remaining $71.25 billion dollars.</strong></p>
      <p>This can <strong>and will</strong> be done if the &#8220;sellers&#8221; of these  assets are allowed to bid either directly or indirectly as it provides  a means for banks to intentionally dump bad assets at a certain loss  that is <strong>much smaller</strong> than their expected realized loss over time, shifting the rest of the loss to the taxpayer.</p>
    </blockquote>
    Lie the third: Creating a market where one doesn&#8217;t exist. There always has and always will be a market for these assets. The buyers simply don&#8217;t want to pay what banks feel they are entitled to. <br />

    <br />

    To read anything the previous or current administration says, one would think there&#8217;s just a few bad loans that need to be swept up and everything will be just fine! No mention of our crippling debt, our debt-fueled unsistainable national lifestyle, not one word about having to change the ridiculous way we&#8217;ve been living. Sadly, pathetically, unforgivably, they continue the game of trying to keep the old game going, no matter how obviously impossible that wish. </li>
  <li>How it could all come apart: You think things are bad now? There are many scenarios out there for things to get much worse. The most likely is a jump in interest rates, which <span class="caps">MUST</span> eventually happen. Eventually someone will start to recover (like China) and investors will start to want more return instead of a safe haven. Here is one way the <a href="http://www.oftwominds.com/blogmar09/insolvency03-09.html">US could go broke</a>. If Interest rates rise, the government would be forced to slash spending across the board. <a href="http://stockcharts.com/h-sc/ui?nIndicators=3&#38;nOverlays=3&#38;nMaxOverlays=3&#38;nMaxIndicators=3&#38;predefChanged=true&#38;isPermanentId=false&#38;setPermanentId=false&#38;defaultChart=false&#38;chartId=t55969377935&#38;style=&#38;dataTotalDays=1095&#38;inputsymbol=$TNX&#38;originalsymbol=$TNX&#38;inputperiod=W&#38;originalperiod=W&#38;currentSetting=0|||&#38;curCustomSetting=0|||&#38;customSettingsCount=0&#38;curChartList=&#38;curChartName=&#38;curChartNameIndex=0&#38;symbol=$TNX&#38;period=W&#38;period2=W&#38;dataRange=predef&#38;bar=3&#38;gap=0&#38;bars-fill=&#38;years=3&#38;months=0&#38;days=0&#38;bars-predef=&#38;start=&#38;end=&#38;symStyle=type="candle"&#38;renkoUnit=atr&#38;renkoBoxSize=&#38;renkoPriceField=close&#38;kagiUnit=atr&#38;kagiReversal=&#38;kagiPriceField=close&#38;chartSize=Landscape&#38;customWidth=850&#38;customHeight=668&#38;chartSkin=default&#38;showVolume=overlay&#38;fullQuote=true&#38;dataLog=true&#38;dataSignalP=sig&#38;dataSignalV=sig&#38;layerTitles=true&#38;antiAliasOn=true&#38;overType_=B&#38;overArgs_=&#38;overType_0=SMA&#38;overArgs_0=50&#38;overType_1=SMA&#38;overArgs_1=20&#38;overType_2=BB&#38;overArgs_2=20,2&#38;indType_=B&#38;indArgs_=&#38;indLoc_=below&#38;indType_0=STOSLOW&#38;indArgs_0=14,3&#38;indLoc_0=above&#38;indType_1=MACD&#38;indArgs_1=8,17,9&#38;indLoc_1=above&#38;indType_2=RSI&#38;indArgs_2=14&#38;indLoc_2=below&#38;syncHeight=">Here&#8217;s a handy chart </a>you can watch yourself &#8211; if it goes up, that&#8217;s very bad.</li>
  <br />

  <li><a href="http://online.wsj.com/public/article/SB120062129547799439.html">We&#8217;re all Keynesians now</a>. The only economic theory left most economists think has a chance to help is the idea that government can step in and be the &#8216;buyer of last resort&#8217; to make up for the massive shortfall in demand that happens with recessions. No one knows if this will work or not. Massive government spending halved the unemployment rate during the depression, but didn&#8217;t end it until <span class="caps">WW2</span> created even more massive demand from outside the country. <span class="caps">WW2</span> also wiped out incredible amounts of national debt for Germany, Britain and France &#8211; maybe that was what fixed things? At any rate, this country had the option of spending lots of money in the first depression because it had been fiscally responsible and had no debt at the time. We are already at the point where we can barely make the interest payments on staggering debt accumulated during the biggest economic expansion in history. The squirrel has prepared no nuts for the winter, and in fact owes Guido the squirrel more than he can ever pay. And it&#8217;s snowing. </li>
  <br />

  <li>Free market fundamentalism aka laissez faire economics aka Reaganomics is <strong>bankrupt</strong>. A completely failed ideology that brought us to the brink of ruin. Even Alan Greenspan, Ayn Rand devotee and free market poster child, admitted his entire philosophy was deeply flawed:
    <blockquote> &#8220;I made a mistake in presuming that the self-interests of organizations, specifically banks and others, were such as that they were best capable of protecting their own shareholders and their equity in the firms.&#8221; He further called this mistake &#8220;<strong>a flaw in the model &#8230; that defines how the world works.</strong>&#8221; (emphasis mine)</blockquote>
    Oh gee, the short-term self-interest of the richest, most powerful people on the planet might not be the best rudder to use to steer the global economy? What a shocker. Here&#8217;s a perfect example of letting the free market do everything: <a href="http://www.calculatedriskblog.com/2009/03/domestic-oil-investment-to-decline.html">investment in oil development nearly perfectly tracks the price of oil</a>. <a href="http://www.reuters.com/finance/stocks/keyDevelopments?symbol=BP.N&#38;timestamp=20090401043200&#38;rpc=66">BP is shutting down solar manufacturing plants</a>. Is this how energy policy should be made? What happened to &#8216;drill baby drill&#8217;? A discarded marketing ploy, and nothing more. </li>
  <br />

  <li><a href="http://market-ticker.denninger.net/archives/857-The-Bezzle-Defined.html">The Bezzle</a> defined:
    <blockquote>&#8220;In many ways the effect of the crash on embezzlement was more significant than on suicide. To the economist embezzlement is the most interesting of crimes. Alone among the various forms of larceny it has a time parameter. Weeks, months, or years may elapse between the commission of the crime and its discovery. (This is a period, incidentally, when the embezzler has his gain and the man who has been embezzled, oddly enough, feels no loss. there is a net increase in psychic wealth.) At any given time there exists an inventory of undiscovered embezzlement in &#8211; or more precisely not in &#8211; the country&#8217;s business and banks. This inventory &#8211; it should be called the bezzle. It also varies in size with the business cycle.&#8221;</blockquote>
    We are living in a bezzle bubble. The damages are still unknown and continue to be revealed. There is no way to know when we will find all the damage, nor how much it will end up being. Investors know this, and won&#8217;t return to our markets until it&#8217;s over. </li>
  <br />

  <li>Banks are insolvent, and are lying on their balance sheets. Our corrupt leaders have driven reserve requirements into negative territory:<br />

    <a href="http://emsnews.wordpress.com/2009/04/02/why-the-us-has-no-reserves/"><img src="http://www.fourthwc.com/images/bank-reserves-collapse1.png" width="550" height="395" border='0' alt="bank reserves"/></a><br />

    Borrowing from the Federal Reserve has gone from $60B to $600B in one year. <span class="caps">CDS</span> and mark-to-model accounting are time bombs waiting to go off, once the banks make sure they know who will take the brunt. The market has declared these banks to be insolvent through their stock prices, in spite of our government and the banks themselves saying they are &#8216;well capitalized&#8217;. When the investment community thinks both are lying, that is a major crisis of confidence that has nothing to do with a recession. </li>
  <br />

  <li>Millions of Americans are screaming for justice. Calls to the congress about the bailouts are 300:1 against, and they are ignored. Millions have signed petitions for war crimes prosecutions of the Bush administration. For mortgage originators who made billions lying and breaking countless laws creating garbage loans guaranteed to default. For the ratings agencies who rated pure garbage split in fancy ways to be <span class="caps">AAA</span>, the best possible credit score. For banks who grossly violated the already ridiculous leverage standards in place pumping out billions in junk CDOs to municipalities, pension funds and investors, and who only got caught with a small fraction of the worthless loans they served as the conduit for. For the hundreds of thousands of wealthy individuals hiding their wealth in the queen&#8217;s offshore tax havens. <strong>The populist rage will continue to feed upon the many indignities it has suffered until it boils over into a destructive mob, unless some justice starts to be dealt.</strong></li>
  <br />

  <li>The financial media has been a <a href="http://www.oftwominds.com/blogfeb08/media-meltdown.html">huge part of the problem</a>. <a href="http://market-ticker.denninger.net/archives/920-Hoh-Hoh-CNBC-Admission!.html"><span class="caps">CNBC</span> admits they knew all about</a> how <span class="caps">AIG</span> was set up to be a pass through agent for a <a href="http://www.theatlantic.com/doc/print/200905/imf-advice">backdoor bailout</a> for banks like Goldman Sachs and Deutsche Bank, and they just didn&#8217;t tell anyone. A Kiplinger article from March 31st, 2009 <a href="http://www.kiplinger.com/columns/picks/archive/2009/pick0331.htm">calling the bottom in the stock market</a>. All through the bubble, the financial press fed the flames, scaring people that they would be &#8216;&#8217;priced out of a house&#8217; if they didn&#8217;t buy now. Same with stocks. The press used to be a proud component of our democracy, now it&#8217;s a crass and transparent wealth transfer system.
    <blockquote>&#8220;I am&#8230; for freedom of the press, and against all violations of
      the Constitution to silence by force and not by reason the
      complaints or criticisms, just or unjust, of our citizens against
      the conduct of their agents.&#8221;&#8212;Thomas Jefferson to Elbridge Gerry,
      1799.</blockquote>
    The corporate media have proven themselves completely deficient in their duties to inform or even report basic facts. Only in the turbulent free-for-all of the Internet can a meritocracy have a chance to replace the broken, bleeding and corrupt system that plagues us today. <a href="http://www.huffingtonpost.com/2009/03/13/jim-cramer-on-daily-show_n_174558.html">Jon Stewart makes some good points.</a></li>
  <br />

  <li>Our government has known about this problem since at least 2007 and ignored it. I spoke at a town hall with my house representative and laid it all out in October 07, almost a year before Bush decided it was his last card to play in the election shenanigans game. Not until it fit a political purpose (<a href="http://meganmcardle.theatlantic.com/archives/2008/09/how_close_was_the_financial_sy.php">and the financial system was on the brink of collapse</a>) did anything get done. And it was the worst possible action. Hundreds of billions in money handed to banks with no accountability, no restrictions on bonuses, and <a href="http://finance.yahoo.com/news/TARP-review-Whered-the-money-cnnm-14800693.html">no idea where the money went</a>. Complete outsiders have been <a href="http://market-ticker.denninger.net/archives/407-Picking-On-Countrywide-Financial.html">writing about the coming storm for years</a> (April 2007) &#8211; is it more comforting to think our government too stupid or too corrupt to acknowledge the problem earlier?.</li>
  <br />

  <li><a href="http://www.theatlantic.com/doc/print/200905/imf-advice<br />&#8220;>Our government is a tool of wealthy oligarchs.</a>
    <blockquote>The crash has laid bare many unpleasant truths about the United States. One of the most alarming&#8230; is that <strong>the finance industry has effectively captured our government</strong>&mdash;a state of affairs that more typically describes emerging markets. If the <span class="caps">IMF</span>&rsquo;s staff could speak freely about the U.S., it would tell us what it tells all countries in this situation: recovery will fail unless we break the financial oligarchy that is blocking essential reform. And if we are to prevent a true depression, we&rsquo;re running out of time.</blockquote>
  </li>
  <br />
<br />
</ol>
	<p><h2><a name="goodnews"></a>The Good News</h2><br />
<p>I realize this isn&#8217;t a fun document to read. It&#8217;s not all bad news, though:</p><br />
<ul></p>
  <li>The US has the world&#8217;s largest economy (25% of the globe), enjoys one of the highest standards of living, and has the most wealth. When bad things happen, it hurts those on the bottom the worst. </li>
  <br />

  <li>This country has a proud history of finally doing the right thing (slavery, suffrage, banking regulations after the depression, child labor laws). If the will of the people is restored as the primary driver of our laws &#038; government, we can overcome just about anything.</li>
  <br />

  <li>Americans have long turned to one another for support in times of need. <a href="http://www.thisamericanlife.org/Radio_Episode.aspx?sched=1269">Tales abound</a> on the Internet about how people took care of each other in the depression, in a time when everyone became poor at the same time. </li>
  <br />

  <li>The Internet is the cause of, and solution to, so many of our problems. Within it lies the hope of bringing democracy and justice to the entire planet, of replacing our corporatist media machine with a distributed, incorruptible network. And it only comes at the price of possibly destroying the very systems upon which we have come to depend. </li>
  <br />

  <li>The worst president in history is finally gone, and an adult is in charge again. One who <a href="http://news.bbc.co.uk/1/hi/world/americas/7977960.stm">overturned Ted Stevens&#8217; conviction</a> that was so badly botched by Bush&#8217;s <span class="caps">DOJ</span> that it set him free, obviously guilty or not. What a perfect antithesis to a man who ordered the firings of district attorneys who refused to prosecute non-cases against political enemies. Obama <a href="http://www.cnn.com/2009/POLITICS/03/09/obama.stem.cells/">overturned a ridiculous ban on stem cell research</a>, giving hope that science and facts might play a role in decision making once again.</li>
  <br />
<br />
</ul>
	<p><h2><a name="myopinion"></a>My Opinion/Predictions</h2><br />
<p>Our single biggest national security issue has nothing to do with bearded guys with guns. It is the laughably weak economic position we find ourselves in. We have traded all our manufacturing capacity (without which we never would have pulled out of the depression) for some short-term profits for corporate executives. <strong>How does a service-based economy recover when we&#8217;re too debt-laden to buy any services from each other?</strong> Our trade imbalance is on a long-term worsening trend, so what do we export? Cash. Around the world our money goes to build up rival economies, our oil money goes to support dictators and criminal regimes (like Saudi Arabia), and we bankrupt ourselves trying to police the world. Was it Bush&#8217;s ambition to follow in Russia&#8217;s footsteps in Afghanistan? It destroyed their country, yet we think we can &#8216;win&#8217; something there. Never mind it&#8217;s already been 8 years and no one can say what our goal is there. </p><br />
<p>We complicate the tax code more and more every year thanks to lobbying from CPAs and their ilk, until <strong>no one can do their own tax return.</strong> We support an entire class of white collar jobs preparing tax returns when they could be doing something useful (not to mention more wasted money running the <span class="caps">IRS</span>). The drain that our lawyer class has on our economy makes the CPAs look like a good investment. </p><br />
<p>Our government&#8217;s budget rules are as simple as they are asinine: <strong>spend 100% of the money you&#8217;re given or your next year&#8217;s budget gets cut.</strong> Tomes could be written about the idiocy behind this, but it doesn&#8217;t even get a mention. Every department of every agency in the entire government spends 100% of its budget, every year. It doesn&#8217;t matter if the library buys new computers every December, or if schools have dozens of people cleaning a few desks each summer, because everyone does it. Know someone with a government job? Ask them and they&#8217;ll tell you their &#8216;spending stupid money at the end of the year&#8217; stories. </p><br />
<p>Our politics is driven by the need to raise millions or tens of millions of dollars to run for office, so our government is bought &#38; paid for by whoever can write those checks. In 2008, the &#8216;securities and investment&#8217; <a href="http://www.thedeal.com/dealscape/2009/01/maybe_politicians_should_stop.php">sector donated $142M to campaigns</a>. That&#8217;s less than 1% of the bonuses they paid themselves that year, in which the Dow lost 30%. Conveniently, most of the cost of a campaign goes to buying 30 second ad spots on major networks &#8211; no conflict of interest there. Our mainstream media outlets are all subsidiaries of giant multi-global corporations with their own agendas, with profit being the one and only job. <strong>As a result, public debate on any topic is dominated by the idiots who can scream the loudest, the irrelevant sideshows that will sell the most adspace, and whatever Rupert Murdock decides will benefit his corporation the most</strong>. </p><br />
<p>In this utterly absurd environment, this so-bad-you-wouldn&#8217;t-believe-it-in-a-novel society we have made of ourselves, only the toughest to implement and most inspired solutions have any chance of fixing the problem. <strong>The populist rage will not settle down without some major justice being dealt</strong> &#8211; that doesn&#8217;t look likely. Trillions of dollars of private investment capital will only step back into our markets if they are convinced it&#8217;s not a rigged game, and they can count on what companies will be worth tomorrow &#8211; so far every step by our government has been to obfuscate, to pretend, and to bail out the very worst. The only goal is prolonging the games, not addressing the fundamental flaws in this great country. This is why you constantly hear about &#8216;propping up house prices&#8217; and &#8216;getting banks lending again&#8217; and &#8216;getting consumers spending&#8217; again. This is the language of &#8216;everything&#8217;s fine, just keep shopping&#8217;. We are way, way past that bullshit. </p><br />
<p><strong>The Obama factor</strong>. Obama is one of the finest examples of democracy ever. He is the only president in modern times to be elected <a href="http://www.opensecrets.org/pres08/summary.php?cid=N00009638">with 88% of his contributions</a> coming from individuals limited to $2700 each (most less than $200). Before the primaries even started, everyone in the media was predicting an easy primary win for Clinton. Obama doesn&#8217;t owe massive corporations for funding his campaign like pretty much every other candidate in modern times. His positions on most subjects are reasonable and well-considered, and it appears he actually wants to do the right thing. At the end the day, I fear that Humpty Dumpty has been ground into the sidewalk and not much can be done to save him quickly. </p><br />
<p>The problem with Obama is the same problem with all politicians in Washington. He has no background in finance or economics, nor do almost any of our lawmakers. They are helpless without their advisors telling them what will fix our economic problems, and so they are easily manipulated by wall street. The 1999 repeal of Glass-Steagall was actually sold as more regulation, when in fact it was the equivalent of stripping the brakes &#038; bumpers off every car in America. Obama has picked up almost exactly where Bush left off in dealing with the economic crisis: he <a href="http://news.google.com/news?um=1&#38;ned=us&#38;cf=all&#38;ncl=1322646144">gets tough with the auto industry</a>, forcing them to re-negotiate their contracts while at the same time the US effectively <strong>owns</strong> AIG, Citibank, Bank of America and other banks from all the money we have doused them with, yet we are somehow powerless to stop them from using our money to do whatever they want. Until the person we voted into office has the financial chops to make his own decisions, we will never even know <em>who</em> is deciding the financial future of our $3.6T government. Our leaders lack the expertise to ask even the simplest questions &#8211; like how we can fix a problem caused by too much easy credit with lots more easy credit. </p><br />
<p>Some of the plans coming out of Washington give me hope, but it&#8217;s too early to tell. <strong>It&#8217;s too much to hope that reasonable and prudent regulations get passed &#8211; not while wall street is pulling the strings.</strong> There are so many burdensome regulations already, that waste countless dollars of those trying to do the right thing, meanwhile bald faced crooks like Madoff go untouched for more than 10 years. Make no mistake, the banking system must be regulated, but this was a failure of <strong>enforcement</strong>. Countless existing laws have been broken, but failed to be enforced thanks to the concerted destruction of that capacity over the last few decades. The profit making, investment &#38; insurance side of things &#8211; where high risk and paychecks go along with regular bankruptcies &#8211; should be firewalled from the actual banks. And any corporation whose failure might endanger any part of the system should be forcibly broken up into pieces small enough that we can allow any one of them to fail. If the less adaptable didn&#8217;t die, evolution wouldn&#8217;t work. Capitalism absolutely depends on the failure of companies and people who make bad decisions. </p><br />
<p>Let&#8217;s not forget how much the American people are to blame. At the end of the day, politicians are <strong>our employees</strong> and we have been absent. Have you spent more time watching American Idol or reading about the Trillions that have been stolen from you? Have you marched, phoned, written letters or done <strong>anything</strong> to make your voice heard? How much has to be stolen from you to get some action? Protests abound in other countries, but there have been no major protests at all here. There is a direct correlation between the number of people involved in &#038; informed about our politics and the quality thereof. <strong>The last few decades have been dominated by the extremes on both sides because they&#8217;re the only ones involved.</strong></p><br />
<p> <a href="http://www.ontheissues.org/2004/Dick_Cheney_Budget_+_Economy.htm">Cheney famously said</a> &#8220;You know, Paul, Reagan proved deficits don&#8217;t matter&#8221;. It was the careless, heedless spending of the Reagan and later administrations that built up the wall we find ourselves up against. Deficit spending during good times is criminally negligent. If we had any any level of fiscal responsibility, we would have room on the US credit card to spend some money digging our way out of a hole. Instead we find ourselves barely able to service the interest on the debt we already have. It&#8217;s hard to see a way out that doesn&#8217;t involve a lot of pain. </p><br />
<h2><a name="whatmust"></a>What Must be Done</h2><br />
<ol></p>
  <li><a href="http://market-ticker.denninger.net/archives/2009/03/P4.html">Fix the credit default swap market</a>. </li>
  <br />

  <li><a href="http://market-ticker.denninger.net/archives/899-Bond-Market-To-Bernanke-and-Obama-Fk-You.html">Stop trying to fix a problem caused by too much cheap credit with 0% interest rates</a>. </li>
  <br />

  <li>The American people have to educate themselves about this massive fraud and demand justice, using all available peaceful means. </li>
  <br />

  <li>Forcibly break up every corporation that is &#8216;too big to fail&#8217; until there is no such thing. </li>
  <br />

  <li>House prices will fall below historical mean, that is the iron law of the market. <a href="http://market-ticker.denninger.net/archives/930-Asshat-Award-John-Dugan.html">Ill-conceived attempts to rewrite mortgages</a> and prop up housing will fail, and must be stopped. </li>
  <br />

  <li>Our massive debt burden is <strong>unsustainable</strong>. We must return to fiscal responsibility, live within our means on a personal and national level, and the existing debt must be defaulted or paid down. </li>
  <br />

  <li>The ridiculous inefficiencies that are dragging us down must be fixed &#8211; our tax code, our health care system, medicare and social security are all unsustainable. </li>
  <br />

  <li>Term limits for congress. Could anything be more obvious, more broadly supported by the citizens, and yet completely ignored by Washington and the media? </li>
  <br />

  <li>Campaign finance reform. The bums must be thrown out, and replaced with people who aren&#8217;t judged by how good they look on tv, how morally flexible they are, and how much ass they can kiss. The only way this happens is if our elections stop requiring tens of millions to run for office.</li>
  <br />

  <li>Bring manufacturing back. Depending on rival countries for our every need is a perfect way to guarantee our own decline while we finance other countries&#8217; ascendance. </li>
  <br />

  <li>End our stupid, pointless, destructive wars. Rome, Britain, Spain&#8230; all empires destroyed in part thanks to massive military spending. That&#8217;s the road we&#8217;re on. </li>
  <br />
<br />
</ol>
	<p><h2><a name="bestcase"></a>Best Case Scenario </h2><br />
<ol></p>
  <li>Massive prosecutions of the fraud that made up many of the mortgages in the last 10 years.</li>
  <br />

  <li>China or Japan forgives some of our debt out of their own self-interest.</li>
  <br />

  <li>We end our wars and bring our soldiers home, making us safer and saving us trillions.</li>
  <br />

  <li>The lies, obfuscation and constant policy changes will end, and investors will have confidence in a transparent system again. </li>
  <br />

  <li>The administration will pick a plan for the banks &#38; homeowners and stick to it.</li>
  <br />

  <li>A long period of weak or negative growth as we work off the massive amounts of debt on all levels. </li>
  <br />

  <li>14% unemployment at the peak, slowly dropping over time.</li>
  <br />

  <li>An eventual return to slow &#38; steady growth, and sensible fiscal policies. We begin to pay off our massive debt burden, personally and nationally. </li>
  <br />
<br />
</ol>
	<p>I give this a very small chance of happening.<br />
<h2><a name="worstcase"></a>Worst Case Scenario</h2><br />
<ol></p>
  <li>We keep bailing out the banks, refuse to prosecute the guilty, and continue the wealth transfer to the rich. </li>
  <br />

  <li>Unemployment gets to depression levels.</li>
  <br />

  <li>We add $2T or more to the deficit every year for 5 or more years, until we have 200% of our <span class="caps">GDP</span> in debt.</li>
  <br />

  <li>China or someone else recovers before we do, and appeals to investors who now demand a higher interest rate on US debt. The fed either hyperinflates by buying all our debt themselves, or all interest rates go up. Refer to the 70s for high interest rate, high inflation, low growth scenarios.</li>
  <br />

  <li><a href="http://emsnews.wordpress.com/2009/04/03/krugman-totally-misunderstands-chinese-plans/">The world stops using the dollar as the reserve currency</a>, and we are forced to buy oil and such in other currencies. This will turn the inflation gun back into our own faces.</li>
  <br />

  <li>Civil unrest becomes a major issue as citizens eventually figure out what&#8217;s been done to them. </li>
  <br />

  <li>Massive drops in <span class="caps">US GDP </span>-10% or more year over year.</li>
  <br />

  <li>Basically a re-run of the depression, but now with computers! No one has any idea how this would play out. The world is so interconnected that there&#8217;s a good chance that it will be global. </li>
  <br />
<br />
</ol>
	<p>I give this a 20% of happening within the next 10 years.<br />
<h2><a name="mostlikely"></a>Most Likely Scenario</h2><br />
<ol></p>
  <li>House prices go flat after bottoming out 30% lower from here. They stay roughly flat for 5-10 years as the unsold inventory is worked off.</li>
  <br />

  <li>Health care reform will hurt that sector of the market, which has previously been pretty strong. This will drive the stock market lower. If reform is done properly, it will save money.</li>
  <br />

  <li>More and more trillions will be required for various emergencies &#8211; natural disasters, pointless endless wars, and bailouts aplenty. China will keep buying our debt for at least the next year or two. Our debt &#8216;float&#8217; will go from 6T not too long ago to 13 or more. This takes money out of other markets. </li>
  <br />

  <li>Tent cities and mass homelessness will plague the country, another event the government should have been prepared for but will be &#8216;surprised&#8217; by, even though there have been news reports about it for over a year.</li>
  <br />

  <li>Unemployment will get over 10% by the official tally, <a href="http://www.shadowstats.com/alternate_data">which is a severe understatement of the true number</a>. </li>
  <br />

  <li>Social order should be ok for the next couple years, as the true pain is at least that far off (if it comes). Having an adult in charge will go a long ways towards building confidence.</li>
  <br />

  <li>The Dow Jones will break below 6,000 before the end of 2009, although it will have a violent path. It won&#8217;t break through 10k for at least 2 years &#8211; probably more like 5. </li>
  <br />

  <li>Many states are near bankrupt because their budgets reflected massively inflated property values. Tax revenues will be far short of expectations, forcing spending cuts or federal bailouts. </li>
  <br />

  <li>Recovery &#8211; who knows? I have never read a realistic scenario for recovery that didn&#8217;t depend on skittle-shitting unicorns dropping money on everyone. It will be a long, hard road. </li>
  <br />
<br />
</ol>
	<p><h2><a name="recommended"></a>Recommended Reading</h2><br />
Informative web sites:<br />
<ol></p>
  <li><a href="http://baselinescenario.com/">Baseline Scenario</a></li>
  <li><a href="http://www.calculatedriskblog.com/">Calculated Risk</a></li>
  <li><a href="http://jessescrossroadscafe.blogspot.com/">Cafe American</a></li>
  <li><a href="http://www.oftwominds.com/blog.html">Charles Smith</a></li>
  <li><a href="http://market-ticker.denninger.net/">Market Ticker</a></li>
  <li><a href="http://krugman.blogs.nytimes.com/">Paul Krugman</a></li>
  <li><a href="http://emsnews.wordpress.com/">Culture of Life News</a></li><br />
</ol>
	<p>Books I can recommend:<br />
<ol></p>
  <li><a href="http://www.amazon.com/gp/product/1400063515?ie=UTF8&#38;tag=fourwavecons-20&#38;linkCode=as2&#38;camp=1789&#38;creative=390957&#38;creativeASIN=1400063515">The Black Swan: The Impact of the Highly Improbable</a><img src="http://www.assoc-amazon.com/e/ir?t=fourwavecons-20&#38;l=as2&#38;o=1&#38;a=1400063515" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><br />

    This concept will have a major impact on meta thinking for the rest of human history. The impact of events that are impossible to predict is undeniable, and understanding their impact is crucial.</li>
  <li><a href="http://www.amazon.com/gp/product/0393071014?ie=UTF8&#38;tag=fourwavecons-20&#38;linkCode=as2&#38;camp=1789&#38;creative=390957&#38;creativeASIN=0393071014">The Return of Depression Economics and the Crisis of 2008</a><img src="http://www.assoc-amazon.com/e/ir?t=fourwavecons-20&#38;l=as2&#38;o=1&#38;a=0393071014" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><br />

    Krugman explains the causes and fixes for our financial crisis in a clear, understandable way. </li>
  <li><a href="http://www.amazon.com/gp/product/1596915986?ie=UTF8&#38;tag=fourwavecons-20&#38;linkCode=as2&#38;camp=1789&#38;creative=390957&#38;creativeASIN=1596915986">Bad Samaritans: The Myth of Free Trade and the Secret History of Capitalism</a><img src="http://www.assoc-amazon.com/e/ir?t=fourwavecons-20&#38;l=as2&#38;o=1&#38;a=1596915986" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><br />

    Chang, who grew up during South Korea&#8217;s economic awakening, dispels the myths and hypocrisy of the neo-liberal free trade philosophies designed to &#8216;kick away the ladder&#8217; for emerging economies.</li>
  <li><a href="http://www.amazon.com/gp/product/1586486837?ie=UTF8&#38;tag=fourwavecons-20&#38;linkCode=as2&#38;camp=1789&#38;creative=390957&#38;creativeASIN=1586486837">The New Paradigm for Financial Markets: The Credit Crisis of 2008 and What It Means</a><img src="http://www.assoc-amazon.com/e/ir?t=fourwavecons-20&#38;l=as2&#38;o=1&#38;a=1586486837" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><br />

    Soros expounds on a new theory that is as obvious as it is ignored by current economic theories &#8211; that there is a feedback loop in our all-too-human markets that can be self-reinforcing, leading to massive bubbles if uncontrolled.</li>
  <li><a href="http://www.amazon.com/gp/product/0312425074?ie=UTF8&#38;tag=fourwavecons-20&#38;linkCode=as2&#38;camp=1789&#38;creative=390957&#38;creativeASIN=0312425074">The World Is Flat 3.0: A Brief History of the Twenty-first Century</a><img src="http://www.assoc-amazon.com/e/ir?t=fourwavecons-20&#38;l=as2&#38;o=1&#38;a=0312425074" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><br />

    Friedman provides an excellent history of how the world became so unavoidably and irrevocably inter-connected, and how to survive in the new paradigm. I haven&#8217;t read <a href="http://www.amazon.com/gp/product/0374166854?ie=UTF8&#38;tag=fourwavecons-20&#38;linkCode=as2&#38;camp=1789&#38;creative=390957&#38;creativeASIN=0374166854">Hot, Flat, and Crowded</a><img src="http://www.assoc-amazon.com/e/ir?t=fourwavecons-20&#38;l=as2&#38;o=1&#38;a=0374166854" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> yet, but I&#8217;m sure it&#8217;s excellent as well. </li><br />
</ol>
	<p><h2><a name="disclaimer"></a>Disclaimer</h2><br />
<p>I&#8217;m not an economist, just an interested reader who has been studying this thing for 2 years. Nothing in this document should be construed as investment advice. Any claims or facts should be verified independently. <a href="http://www.opensource.org/licenses/gpl-3.0.html">Copyright David Norris 2009</a>. Feel free to distribute freely.</p></p>

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		<title>Moroccan home furnishings find their place in the long tail</title>
		<link>http://www.fourthwc.com/being-nothingness/2007/06/moroccan-home-furnishings-find-their-place-in-the-long-tail.html</link>
		<comments>http://www.fourthwc.com/being-nothingness/2007/06/moroccan-home-furnishings-find-their-place-in-the-long-tail.html#comments</comments>
		<pubDate>Wed, 27 Jun 2007 07:34:42 +0000</pubDate>
		<dc:creator>David Norris</dc:creator>
		
	<category>Being &#038; Nothingness</category>
		<guid isPermaLink="false">http://www.fourthwc.com/being-nothingness/2007/06/moroccan-home-furnishings-find-their-place-in-the-long-tail.html</guid>
		<description><![CDATA[	Expertise &#38; specialization make their home in a niche
One of my favorite things about the Internet is the phenomenon of the long tail. Basically, the barriers are down and it&#8217;s led to an incredible explosion of content &#38; commerce. Shelf space is no longer a consideration, so retailers can afford to either carry millions of [...]]]></description>
			<content:encoded><![CDATA[	<p><h3>Expertise &#38; specialization make their home in a niche</h3><br />
One of my favorite things about the Internet is the phenomenon of the <a href="http://en.wikipedia.org/wiki/The_Long_Tail">long tail</a>. Basically, the barriers are down and it&#8217;s led to an incredible explosion of content &#38; commerce. Shelf space is no longer a consideration, so retailers can afford to either carry millions of SKUs (a la Amazon.com), able to stock nearly every book released or, like youtube.com, provide an endless expanse of content &#8211; something to satisfy every interest.<br />
<a id="more-38"></a><br />
These are examples of the most commonly discussed side of the long tail, but there&#8217;s another one that&#8217;s just as interesting, and that&#8217;s specialization. I love going to New York because I can find some of the best Chinese, Italian, and Greek food within blocks of each other, each run by a family with a highly specialized skill set. The challenge to specialty businesses has always been mass market appeal, or their lack of it. That&#8217;s why big cities have specialties in so many things that little towns don&#8217;t &#8211; .01% of 11 million people who are into &#8220;insert specialty business here&#8221; translates to plenty of people, but not .01% of 10,000. The Internet has changed all that, at least for merchants who can convert to a e-business. I still can&#8217;t get a great NY street vendor hot dog out here in Oregon, but unperishables are just a click away. <br />
<br />
So I came across <a href="http://www.nineseasdecor.com/?partner=29">Nine Seas Decor</a>, just one of many examples of the Internet specialty shops that are springing up. Not only do the owners make regular trips to north Africa to find handmade art &#38; other interesting finds, but they have the background &#38; familiarity with the area &#38; products, like <a href="http://www.nineseasdecor.com/Moroccan-Furniture/Morocco-Lamps-Candles-Shades/?partner=29">Moroccan lamps &#38; lanterns</a>, <a href="http://www.nineseasdecor.com/Moroccan-Furniture/Home-Accents/?partner=29">wooden chests &#38; mirror frames</a>, and <a href="http://www.nineseasdecor.com/Moroccan-Furniture/Morocco-Ceramic-Tiles-Fountains-Patio-Furniture/?partner=29">mosiac tile fountains</a>. <br />
<br />
</p>

	<p>As I get older I&#8217;ve found it&#8217;s time to start replacing the &#8216;furniture of convenience&#8217; that typified my 20&#8217;s with a bunch of really interesting things that I&#8217;ve found along the way. Rather than be stuck picking the least boring lamp at the nearby chain store that sells thousands of the same thing, I can reach out across the information superhighway to find just the right <a href="http://www.nineseasdecor.com/Moroccan-Furniture/Chests/111583-Moroccan-Treasure-Chest-20/?partner=29">velvet-lined treasure chest</a> or whatever else fits my fancy. <br />
<br />
Choice will be the best thing about shopping online and will only get more powerful. Of course there&#8217;s a dark side as well, as the dangers of information overload will soon encroach upon almost any conceivable online activity. It&#8217;s a technological arms race, as information processing tools like <a href="www.google.com">Google</a> get smarter and better able to find those golden needles in the haystack that make the Internet so irreplaceable.</p>
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		<title>Failed Hard Drive: Anatomy of the Trobleshooting Process</title>
		<link>http://www.fourthwc.com/pcs-technology/2007/03/failed-hard-drive-anatomy-of-the-trobleshooting-process.html</link>
		<comments>http://www.fourthwc.com/pcs-technology/2007/03/failed-hard-drive-anatomy-of-the-trobleshooting-process.html#comments</comments>
		<pubDate>Mon, 26 Mar 2007 08:06:31 +0000</pubDate>
		<dc:creator>David Norris</dc:creator>
		
	<category>PCs &#038; Technology</category>
		<guid isPermaLink="false">http://www.fourthwc.com/pcs-technology/2007/03/failed-hard-drive-anatomy-of-the-trobleshooting-process.html</guid>
		<description><![CDATA[	Troubleshooting: in computers, no one can go very long without being forced to do at least rudimentary attempts, but I&#8217;ve found few books or other resources that help teach the mental process. After almost two decades of working with computers, since my first IBM XT at the ripe age of 15, I&#8217;ve been dealing with [...]]]></description>
			<content:encoded><![CDATA[	<p>Troubleshooting: in computers, no one can go very long without being forced to do at least rudimentary attempts, but I&#8217;ve found few books or other resources that help teach the mental process. After almost two decades of working with computers, since my first <span class="caps">IBM XT</span> at the ripe age of 15, I&#8217;ve been dealing with problems of every type. Most of the computer jobs had a large helping of troubleshooting, which was great for me. It&#8217;s something I&#8217;ve always enjoyed. I thought I would take the opportunity of my girlfriend&#8217;s hard drive crashing to walk through one real-world example, and hopefully provide some insight into this sometimes archaic process.</p>

	<p><h3>The Symptoms</h3></p>

	<p>So the other day my girlfriend tells me her pc has been locking up at odd times. It&#8217;s one she built herself a couple years ago, and has been running well for that time. I asked her what kind of lock-ups they were; typically hardware failures cause things like an instant reboot or power off, or the entire screen locking up and being completely unresponsive. That&#8217;s a &#8216;hard lock&#8217;. <a id="more-37"></a>Often people will say their machine locked when they really mean it was very slow to respond, or they could move the mouse but not much else. Those are typically software issues. Hers was a hard lock, and she could go hours without any problems.</p>

	<p><h3>Identifying the Problem</h3><br />
With hard locks, any piece of hardware can be the cause, even an external peripheral. There are two basic approaches to troubleshooting &#8211; &#8216;the usual suspects&#8217; and deduction. The former involves trying things that worked for you frequently in the past, while the latter is an ordered process of eliminating things that could be the cause to narrow the list of suspects. I asked if she had run a scandisk lately, and she hadn&#8217;t. This was kind of a lucky hit and saved us some time. We set windows xp pro to do a thorough scandisk when it rebooted on both her boot drive and her data drive. Sure enough it started finding errors on the data drive and was fixing them, but could never complete the scan. The pc would always lock up, usually at the same point. This made me pretty sure there was something going on with the drive, and that it probably wasn&#8217;t easily remedied.</p>

	<p><h3>Drive triage: can it be nursed back to health?</h3><br />
In my experience, hard drives seem to fail several times more often than all other pc components put together. It&#8217;s not surprising considering it&#8217;s the only part in a computer that has moving parts (not counting fans). I&#8217;ve seen dozens of drives fail over the years, with motherboards coming in a distant second &#8211; I&#8217;ve seen 3-4 of those go. So it&#8217;s the least reliable piece of hardware, and at the same time the most crucial. When other parts fail, you can just swap &#8216;em out, but drives are a pain. First, I wanted to see if I could repair the damage on the disk, or at least complete a scan. Drive scanning utilities have the ability to mark bad sectors on a disk so they&#8217;ll never be accessed again, so only the worst hardware failures will condemn a drive.<br />
I tried several more times to complete a full scan of the drive, but it always locked up. So I pulled out a boot diagnostic disk called &#8216;Techie&#8217;s Toolkit 2&#8217;. I can&#8217;t remember where I got it; I Googled it and found the <a href="http://ubcd.sourceforge.net/">ultimate boot CD</a>, which looks similar. I ran a number of the disk repair utilities, all of which found and repaired some errors before locking up the pc. This is a very rare occurrence &#8211; typically either a drive has a hardware failure and is totally unreadable, or can be at least scanned without too much fuss.<br />
After all the lockups, it was clear that the drive had some hardware issues that I wouldn&#8217;t be able to fix. Now it&#8217;s just time to get the data off and send it back on warranty.</p>

	<p><h3>The mad data grab</h3><br />
Luckily, this was the data disk, and the disk with Windows on it was fine. The problem was Windows would lock up, and I couldn&#8217;t even get it to load at that point. I later realized that the drive was hot (I always advocate turning off pcs at night, but this machine usually wasn&#8217;t) and that Windows was trying to access it when it was locking up. I popped out the drive and put it in another one, and was able to boot Windows on it fine.<br />
I started up my favorite data recovery software, <a href="http://www.ontrack.com/easyrecoveryprofessional/">easy recovery professional</a>. It&#8217;s got an easy to use interface, and can recover data from deleted/formatted/corrupted files. I set it to restoring all the useful data to the other drive in the pc, but after a while the machine would lock up. Windows is designed to handle errors &#8211; an amazing number of them. Unfortunately when hardware is acting up, it can cause data corruption and unexpected situations for Windows. It doesn&#8217;t know what to do when this happens, and will lock up rather than continue working and risk corrupting more data.  This is partly why hard locks are a good clue for hardware problems.<br />
After trying a number of other data recovery tools and getting more lock-ups, I finally reached down and felt the drive. It was quite warm, like a drive-through coffee held through one of those cardboard sleeves. I figured time to cool down would help.</p>

	<p><h3>The next morning</h3><br />
Knowing the drive was failing, I was under pressure to get the data off before it died completely. Since the lock-ups generally happened at a consistent point, I inferred that most likely one or a few big directories on the drive contained all the errors, and that a good part of the drive should be just fine. I booted up the fixin&#8217; pc again, and restarted easy recovery. I set it to recover the 230 gigs we needed from the drive, checking on it from time to time. After 30 gigs or so, the pc locked up again. Ok, so a piece at a time. After rebooting I realized that the file system on the drive was still intact &#8211; it looked like a normal drive in Windows, so I didn&#8217;t necessarily have to use an advanced file recovery utility, I could just copy files off it. If you&#8217;re surprised that I could be surprised by something so simple, I&#8217;m with you. It drives me nuts, but still happens at times.<br />
From there it was a simple matter of setting a bunch of files to copy, and watching to see if they worked. I would get some of the data transferred, then it would lock up. I would then skip the directory it was on when it locked up and went after the next set of directories. As I suspected, there were only a few folders that would lock up the machine when I tried to access them. Finally I got everything off the drive, erased it, and now it&#8217;s ready for a warranty return.</p>

	<p><h3>Get a backup solution today</h3><br />
I can&#8217;t stress enough how important data backups are. Everyone I know would be upset if they lost their hard drive, but those with backups aren&#8217;t too worried. There are so many easy options for backing up your data. You could buy an external hard drive, plug it into your <span class="caps">USB</span> port and use the backup software it came with, or even better a file synchronizer. Office 2007 has a feature called Groove that can do this, but my favorite is a small program called <a href="http://www.peersoftware.com/trial_download.asp">Save N Sync</a>. It can be set to run when you shut down your computer for the night, and can synchronize all your files. You could also take advantage of the glut of online backup services that are out there. My favorite is <a href="http://www.carbonite.com">Carbonite</a>. You can read my <a href="http://www.fourthwc.com/pcs-technology/2006/09/carbonite-online-backup-reviewed.html">complete review of Carbonite here</a>. Only $50/year for unlimited data backed up from one pc makes it much cheaper than every other option I&#8217;ve found, and is perfect for home users. I personally have my important data synchronized on 2 computers, and I use Carbonite to back it up. It&#8217;s cheap, it&#8217;s easy, and the effort is nothing compared to the downside of losing my important stuff. What&#8217;s your stuff worth?</p>
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		<title>The best keyboard in the world</title>
		<link>http://www.fourthwc.com/reviews/2007/01/the-best-keyboard-in-the-world.html</link>
		<comments>http://www.fourthwc.com/reviews/2007/01/the-best-keyboard-in-the-world.html#comments</comments>
		<pubDate>Wed, 17 Jan 2007 01:27:03 +0000</pubDate>
		<dc:creator>David Norris</dc:creator>
		
	<category>Hardware, Software &amp; Book Reviews</category>
		<guid isPermaLink="false">http://www.fourthwc.com/reviews/2007/01/the-best-keyboard-in-the-world.html</guid>
		<description><![CDATA[	Kinesis saves your wrists single-handedly with a goofy looking keyboard
Call it what you like &#8211; RSI (repetitive strain injury), carpal tunnel syndrome, or good ol&#8217; &#8220;keyboarder&#8217;s bane&#8221;. Everyone who types much for very long should at least be thinking about it. While I&#8217;m sure we&#8217;ve all heard the horror stories of crippling pain or numbness, [...]]]></description>
			<content:encoded><![CDATA[	<p><h3>Kinesis saves your wrists single-handedly with a goofy looking keyboard</h3><br />
Call it what you like &#8211; <span class="caps">RSI </span>(repetitive strain injury), carpal tunnel syndrome, or good ol&#8217; &#8220;keyboarder&#8217;s bane&#8221;. Everyone who types much for very long should at least be thinking about it. While I&#8217;m sure we&#8217;ve all heard the horror stories of crippling pain or numbness, surgery or lots of time off to recover, an amazingly small number of people do anything to prevent it. (Note: this, like all reviews I post, follow my <a href="http://www.fourthwc.com/product-review-policy/">review policy</a>).</p>

	<p><h3>Prevention isn&#8217;t the best thing, it&#8217;s the only thing</h3><br />
Many people don&#8217;t know that the original <span class="caps">QWERTY</span> layout for keyboards was set up to <strong>slow down typists</strong> so keys wouldn&#8217;t stick together in the old standard typewriters. It&#8217;s a good example of a defacto standard that has long outlived its usefulness. Regardless, standard keyboards have no ergonomic thought put into them at all, and the deluge of <span class="caps">RSI</span> cases as numbers keyboard workers increase is an obvious proof.</p>

	<p>I&#8217;ve never heard a good story of someone who let their wrist pain get so bad that they had to see a doctor. Basically, my advice is to never let it get to that stage, no matter what. When I started typing regularly, it was about 6 years ago. I, like everyone, used the standard crap-keyboard that&#8217;s flat and designed to be easy to build. After a couple years, my wrists would start to get a little numb in the afternoons (especially after I learned to touch-type). Even then people were talking about carpal tunnel, and I decided to do something about it. I did some research and paid what I thought was an ungodly sum for a keyboard, $300 for a<br />
 <a href="http://www.kinesis-ergo.com/essential.htm"><img src="http://www.fourthwc.com/images/kinesis-small.jpg" alt="Kinesis Essential Keyboard" float="left" /><br />
Kinesis Essiential</a>. Not only did it teach me to type better and much faster, but within a month or so my wrist pain was totally gone. What&#8217;s even more amazing to me, is that after using it for 90% of my typing over the last 6 years, <strong>my wrists are still in awesome shape</strong>, and I type a ton. Hours per day. at 80+ wpm. Very impressive.<br />
<a id="more-36"></a><br />
<h3>The keyboard that will save your wrists</h3><br />
So, it&#8217;s a bit funny looking. Like someone dropped a couple of billiard balls onto a normal keyboard. The dented shape of the keys mold perfectly to the relaxed hand, leaving all keys at an optimal distance from the resting position. Keystrikes are faster and more accurate, and the placement of the thumb buttons is awesome. Most people who aren&#8217;t great typists hit their backspace key a lot. I mean <strong>a lot</strong>. Or at least I did when I was learning. The thumb-activated backspace and space bar are just perfect, reducing mistakes and saving me from having to &#8216;reach&#8217; for the backspace key with a weak finger like the pinky.</p>

	<p>The only complaints I have are minor. The esc and function keys are a bit small and don&#8217;t have the best tactile feedback. There is no 10-key by default, but you can buy one separately if it&#8217;s a big deal to you. The finger assignments are slightly different, like f1-f8 are left hand now instead of just f1-f5. Once you get used to it you won&#8217;t even notice it, and I&#8217;ve never had trouble adjusting back to a normal keyboard. You can even buy a Kinesis with dvorak switching ability, so you can teach yourself a much better keyboard layout. I personally have been far too lazy to do so, but I hear it&#8217;s great.</p>

	<p>Now lately I&#8217;ve been looking for a new mouse, and have been having a little strain on my mousing wrist. Thanks to an excellent suggestion from my girlfriend, I&#8217;ll be trying out the <a href="http://www.kinesis-ergo.com/perfit.htm">Perfit Mouse</a>. I&#8217;ll post a review of it when I&#8217;ve run it through its paces (but probably less than 6 years).</p>
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		<title>NetSuite tip: Diagnose Slow Loading Pages</title>
		<link>http://www.fourthwc.com/netsuite/2006/12/netsuite-tip-diagnose-slow-loading-pages.html</link>
		<comments>http://www.fourthwc.com/netsuite/2006/12/netsuite-tip-diagnose-slow-loading-pages.html#comments</comments>
		<pubDate>Wed, 20 Dec 2006 18:31:24 +0000</pubDate>
		<dc:creator>David Norris</dc:creator>
		
	<category>Netsuite</category>
		<guid isPermaLink="false">http://www.fourthwc.com/netsuite/2006/12/netsuite-tip-diagnose-slow-loading-pages.html</guid>
		<description><![CDATA[	Ways to ferret out the root cause
As with any web hosted environment, response time and performance are a major issue. I would say the entire SAAS industry (software as a service) will have to deal with this problem for the forseeable future. Only Google seems to have figured out how to provide consistently speedy web [...]]]></description>
			<content:encoded><![CDATA[	<p><h3>Ways to ferret out the root cause</h3><br />
As with any web hosted environment, response time and performance are a major issue. I would say the entire <span class="caps">SAAS</span> industry (software as a service) will have to deal with this problem for the forseeable future. Only Google seems to have figured out how to provide consistently speedy web hosted applications, and they couldn&#8217;t do it without their hundreds of thousands of servers. For those mortal companies who have somewhat less than that, performance will always be a major issue.</p>

	<p><ol></p>
	<p><li><b>Tip one: Troubleshooting NetSuite back-end performance</b><br />
<br />
When logged in to the NetSuite &#8216;back end&#8217;, where all the actual work is done, sometimes things are slow. To find out some more information, simply double-click the NetSuite logo in the top left corner. You will get a pop-up like this:<br />
<img src="/images/NS_load_time.gif"/><br />
<br />
This breaks down the time it took to load the page. The total is shown first, then the time spent generating the page on the server, next the time it took to transfer the page to the browser, and lastly how long the client&#8217;s browser took to render the page. If the server time is a big percentage of the total, you can be sure the problem is on NetSuite&#8217;s side, and has nothing to do with your Internet connection or local computer.<br />
</li><br />
<li><b>Tip two: Diagnosing web site slowness</b><br />
<br />
To a lesser extent, the e-commerce web sites that are public facing and powered by the NetSuite application do sometimes have speed issues as well. To peek behind the curtain for a given page, simply load it in your browser and view the source code. The last few lines will look something like this: <br />
<br />
<code>&lt;!-- 41 39% #12--&gt;</code><br />
<code>&lt;!-- [ shop-java002.svale.netledger.com ] [ 11.0.4.84 ]--&gt;</code><br />
<code>&lt;!-- [ 411534 ] [ shopper@411534.com ] [ /s.nl ] [ Wed Dec 20 10:14:01 PST 2006 ] --&gt;</code><br />
<code>&lt;!-- Not logging slowest SQL --&gt;</code></p>

	<p>The first number on the first line is how many milliseconds it took to build the page on the server side (I&#8217;m not sure what the other numbers on the first line are). The second line starts with the name of the specific server you are connected to in the cluster. This can be useful to watch if some people are seeing a specific problem on your web site but not others. Often it will be only those connected to one or a few of the servers running your site.</p>

	<p>A note on clusters: NetSuite, Google and others employ a technology called clustering to provide enough computing power to run their applications. It&#8217;s basically a way to make an arbitrary number of servers appear to work like one server to the outside world. Typically a load-balancing server will direct traffic for a web site to one of a number of servers that can handle the request, and uses a cookie to direct the user back to the original one the next time.<br />
</li><br />
</ol></p>

	<p>Quite a few people have complained about NetSuite&#8217;s continuing performance issues since their last major release, 11.0. Hopefully armed with some of these tools, NetSuite users will be able to see a more dedicated response to this critical issue.</p>
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		<title>The Google PC - Oh It&#8217;s Coming</title>
		<link>http://www.fourthwc.com/pcs-technology/2006/12/the-google-pc-oh-its-coming.html</link>
		<comments>http://www.fourthwc.com/pcs-technology/2006/12/the-google-pc-oh-its-coming.html#comments</comments>
		<pubDate>Mon, 11 Dec 2006 10:57:02 +0000</pubDate>
		<dc:creator>David Norris</dc:creator>
		
	<category>PCs &#038; Technology</category>
		<guid isPermaLink="false">http://www.fourthwc.com/pcs-technology/2006/12/the-google-pc-oh-its-coming.html</guid>
		<description><![CDATA[	Now i&#8217;m not the first to predict that soon we&#8217;ll be seeing pcs with an operating system made by Google, and there&#8217;s still quite a bit of debate on the topic. Officially Google denied it, but in such a vague way that it&#8217;s not even an answer. For those of us who don&#8217;t balk at [...]]]></description>
			<content:encoded><![CDATA[	<p>Now i&#8217;m not the first to predict that soon we&#8217;ll be seeing pcs with an operating system made by Google, and there&#8217;s still quite a bit of debate on the topic. Officially Google <a href='http://news.com.com/2061-10812_3-6016821.html'>denied</a> it, but in such a vague way that it&#8217;s not even an answer. For those of us who don&#8217;t balk at speculation, let&#8217;s see what we can come up with:<br />
<ol></p>
	<p><li>First and foremost, Google&#8217;s profit comes from pay per click ads on their search pages &#38; adsense content sites. Google has offered lots of free tools &#38; applications, all with the only real benefit for them being market share/mind share/branding/popularity. It all serves to drive up their main revenue source. Imagine a Google-infused PC that takes advantage of all their services &#38; offerings. You&#8217;d have a Googler for life.</li><a id="more-34"></a><br />
<li>Google has been building &#38; maintaining the most complex distributed network operating system in the world for a number of years. The sheer computing power and storage ability make some massive projects quite feasible.</li><br />
<li> Google has shown a propensity for expanding into new and interesting areas that are outside their core business (Picasa, Analytics, and now Website Optimizer). All of these serve must serve strategic goals for Google to make it worth their while.</li><br />
<li> Microsoft has gone unchallenged in the o/s department for a very long time, and have become complacent and out of touch. Vista will cost $300-500, as much as an entire new pc. The backlash from pissed off Microsoft customers shouldn&#8217;t be underestimated. </li><br />
<li> Most people only need a pc for email, office applications, and internet type stuff. If Google produce an operating system that will do that for very cheap (maybe free?), that will have broad appeal. </li><br />
<li> Google can integrate some fantastic services with their operating system very easily &#8211; they will definitely have things like online backup &#38; storage, along with all their current products like Google maps, video and the like. Imagine being able to log in to your account from any Google pc, and have instant access to gigs of your personal data, email, and documents. Of course you&#8217;d have to have an Internet connection for something like that, but broadband adoption continues unabated. </li><br />
</ol></p>
	<p><h3>Gamers are a problem</h3><br />
The first big potential problem is games &#8211; right now 90% of games out there are made for Windows and that&#8217;s not likely to change unless a ton of people adopt the Google o/s, and tons of people aren&#8217;t likely to adopt it without game support. Maybe it&#8217;ll have windows virtualization or something, but if you still have to pay for a windows license that kills a lot of the benefit a Google pc would have in the first place. I can&#8217;t think of any good solutions for the gamers, but there probably is one. Maybe they won&#8217;t have to address those types at first; they can capture a lot of the market without worrying about them. Certainly businesses &#38; large organizations are going to be listening closely to anyone who can halve their hardware/software costs. Many, many people are tired of the yoke that is Microsoft licensing and the hefty costs that go along with it. <br />
<br />
<h3>Support is a pain</h3><br />
Support becomes another big issue &#8211; One of the ways Google has kept its overhead really low is to avoid having to invest in call centers. Most of their products are free and don&#8217;t offer support at all, while their advertising support is mostly via email. If they choose to enter business-critical application or o/s space, they will have to start providing it (or contract with someone to do so). It&#8217;s relatively easy &#38; cheap for Google to produce say, Picasa &#8211; 90% of the costs go into development, then they put it out for free and don&#8217;t have to answer tech support calls from anyone who has trouble with it. If they offered an operating system with this same free/no support model, it will limit the appeal to tinkerers &#8211; no responsible IT department would commit to running their business on something that&#8217;s unsupported. <br />
<br />
<h3>The road to domination is a tough one&#8230;</h3><br />
Yes, Google certainly faces some challenges if they want to start producing PCs to rival Microsoft. Given the damn near astounding way they have met their challenges so far, I wouldn&#8217;t put it past them. They could even start simply by offering their own version of Linux bundled together with all their stuff. Those of us who have had only one option in the operating system market are ready for another choice.<br />
<br />
<br />
If nothing else, maybe it will spur Microsoft to start actually putting some effort into their offerings. As soon as MS beat out Netscape, they were bereft of competition. So what did they do? They let Internet Explorer sit on the shelf, not releasing another version for something like 6 years. That&#8217;s like achieving a domination so total in the car market that you don&#8217;t make a single change to your sedan for 40 years. Ridiculous. Microsoft has proven they will only work if pushed. So here&#8217;s hoping, Google.</p>
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		<title>Announcing the first NetSuite customization search engine</title>
		<link>http://www.fourthwc.com/netsuite/2006/11/announcing-the-first-netsuite-customization-search-engine.html</link>
		<comments>http://www.fourthwc.com/netsuite/2006/11/announcing-the-first-netsuite-customization-search-engine.html#comments</comments>
		<pubDate>Sat, 04 Nov 2006 09:56:39 +0000</pubDate>
		<dc:creator>David Norris</dc:creator>
		
	<category>Netsuite</category>
		<guid isPermaLink="false">http://www.fourthwc.com/netsuite/2006/11/announcing-the-first-netsuite-customization-search-engine.html</guid>
		<description><![CDATA[	A Google Co-op based engine that searches NetSuite resources

	Last week Google annouced yet another great new feature: the ability to create you own customized search engines using Google Co-op. Of course the first thing that sprang to mind was to create a search engine for the NetSuite web developer. To gather all the sites I&#8217;ve [...]]]></description>
			<content:encoded><![CDATA[	<p><h3>A Google Co-op based engine that searches NetSuite resources</h3></p>

	<p>Last week Google annouced yet another great new feature: the ability to create you own customized search engines using <a href="http://www.google.com/coop/">Google Co-op</a>. Of course the first thing that sprang to mind was to create a search engine for the NetSuite web developer. To gather all the sites I&#8217;ve found with guides, information and documentation on customizing NetSuite and make it easy to search them all. One of the problems I&#8217;ve always had when trying to learn some new feature or tweak was finding the information &#8211; there simply isn&#8217;t that much out there and it can be hard to find.</p>

	<p>So I&#8217;ve added the 12 sites I&#8217;ve found with good information and put the search box in the header of my site. You can also use this search engine on its <a href="http://www.google.com/coop/cse?cx=012066057433283375253%3Ascry8ivh1ey">homepage</a>. Please try it out and let me know what you think, especially if you have sites that aren&#8217;t in the list that I should add.</p>

	<p>You can also try out some sample searches:<br />
<ul></p>
	<p><li><a href="http://www.google.com/custom?cx=012066057433283375253%3Ascry8ivh1ey&#38;q=froogle&#38;sa=Search&#38;cof=CX%3ANetsuite%2520SEO%2520%2526%2520Customization%3BFORID%3A1&#38;hl=en&#38;client=pub-0114113902799614">froogle</a></li><br />
<li><a href="http://www.google.com/custom?num=100&#38;hl=en&#38;lr=&#38;client=pub-0114113902799614&#38;cof=FORID%3A1%3BCX%3ANetsuite%2520SEO%2520%2526%2520Customization%3B&#38;q=google+analytics&#38;btnG=Search&#38;cx=012066057433283375253%3Ascry8ivh1ey"> Google Analytics</a></li><br />
<li><a href="http://www.google.com/custom?num=100&#38;hl=en&#38;lr=&#38;client=pub-0114113902799614&#38;cof=FORID%3A1%3BCX%3ANetsuite%2520SEO%2520%2526%2520Customization%3B&#38;q=csv+import&#38;btnG=Search&#38;cx=012066057433283375253%3Ascry8ivh1ey"> csv import</a></li><br />
</ul></p>
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		<title>Carbonite Online Backup Reviewed</title>
		<link>http://www.fourthwc.com/pcs-technology/2006/09/carbonite-online-backup-reviewed.html</link>
		<comments>http://www.fourthwc.com/pcs-technology/2006/09/carbonite-online-backup-reviewed.html#comments</comments>
		<pubDate>Mon, 04 Sep 2006 08:20:24 +0000</pubDate>
		<dc:creator>David Norris</dc:creator>
		
	<category>PCs &#038; Technology</category>
	<category>Hardware, Software &amp; Book Reviews</category>
		<guid isPermaLink="false">http://www.fourthwc.com/pcs-technology/2006/09/carbonite-online-backup-reviewed.html</guid>
		<description><![CDATA[	Offsite Disaster Recovery Made Cheap and Easy
Backing up important data has always been one of those things most people don&#8217;t think about until it&#8217;s needed and too late. Any good network admin will consider this an important area to address, but are often given insufficient funds. In the end, backups are like security &#8211; it&#8217;s [...]]]></description>
			<content:encoded><![CDATA[	<p><h3>Offsite Disaster Recovery Made Cheap and Easy</h3><br />
Backing up important data has always been one of those things most people don&#8217;t think about until it&#8217;s needed and too late. Any good network admin will consider this an important area to address, but are often given insufficient funds. In the end, backups are like security &#8211; it&#8217;s a balance with cost on one side and benefits on the other. You can always be more secure and have a more robust backup strategy, but as with everything in business, there are limited resources and they need to be justified. Carbonite is a service I&#8217;ve found to score very well in the balance, providing a good service at a great price. Read my <a href="http://www.fourthwc.com/product-review-policy/">reviewing policy</a> for more information about my methods.<br />
<h3>Quickie Review: <a href="http://www.carbonite.com">Carbonite online backup</a></h3><br />
Pros:<br />
<ul><li>Unlimited data backed up from one machine for $50/year. Very inexpensive.</li><br />
<li>Easy to try, use, and buy.</li><br />
<li>Worry-free. It&#8217;s always running in the background, doing its job.</li><br />
<li>Stores your data securely offsite, so even a burned down building isn&#8217;t a total disaster.</li></ul></p>
	<p>Cons:<br />
<ul></p>
	<p><li>You have to sign up for a year at a time.</li><br />
<li>Each computer is a separate $50/year.</li><br />
<li>Restore operations for large amounts of data can take days.</li><br />
<li>You have to trust that your data is safe with them.</li><br />
<li>Currently no ability to schedule backups, or take snapshots. Not recommended for database backups.</li><br />
<li>You can&#8217;t backup your Windows folder, or restore your Windows installation</li><br />
</ul></p>
	<p><h3>How it works</h3><br />
<a id="more-28"></a><br />
Simply sign up for a free account and download the trial. You can install it straight from the browser, and only takes a minute. Once you start using the program, you can double-click the icon in the system tray to access status and help information.<br />
<br />
<strong>Selecting backup folders</strong><br />
<br />
This is very easy &#8211; just right click a folder and tell it to back it up. It will be added to the backup queue.<br />
<br />
<img src="/images/cbn_backup.jpg" alt="Carbonite backup"/><br />
<br />
<br />
<strong>Restoring files</strong><br />
<br />
A &#8216;Carbonite secure backup&#8217; icon will appear in &#8216;my computer&#8217;. Open it and right click a folder to restore it or take it off the backup list.<br />
<br />
<img src="/images/cbn_restore.jpg" alt="Carbonite restore"/><br />
<br />
</p>

	<p><h3>Disaster recovery vs. data backups</h3><br />
It&#8217;s important to recognize that different backup solutions provide for different types of eventualities. A traditional tape backup can provide everything the sysadmin needs to restore a computer to the state it was in when the backup last ran, even if the machine catches fire and has to be replaced. This is called <strong>disaster recovery</strong>. Basically, something really fries and has to be completely restored. This is just one possible problem that sysadmins must address with their backup strategy. Sometimes a user will need to restore an older version of a file from a week or month ago &#8211; this is more of a backup function than disaster recovery, and tapes can cover this as well. The two big drawbacks of traditional tape backups are:<br />
<ul></p>
	<p><li><strong>Effort to maintain</strong>: Rotating tapes is a daily operation that must be done, and tapes must be managed, protected, and retired.</li><br />
<li><strong>Offsite storage problems</strong>: It takes more effort to store recent tapes offsite to cover any really big disasters that might destroy on-site tapes.</li><br />
</ul></p>
	<p>Both of these problems are human nature problems to me. In my experience, most people with smallish networks aren&#8217;t able to keep up the effort day in and day out to manage a tape based backup system. Certainly in big organizations with real IT departments this isn&#8217;t an issue, but I mostly deal with networks that are smaller than 50 computers (and the vast majority of the LANs out there are small ones).</p>

	<p><h3>Human friendly backup plans</h3><br />
I&#8217;m just as lazy as anyone else. I don&#8217;t want to be dealing with tapes even an hour out of my week. To me the best backup solutions are fully automated and offsite for good measure. Unfortunately there have been few to no effective solutions for the small business in the past. This is why I like online backups so much. There are no physical tapes to mess with, the software can be checked remotely and alerts you with problems, and it&#8217;s even offsite should a meteorite hit your building. It even allows you to leverage your high-speed office Internet connection to work for you when you&#8217;re not using it. Heretofore online backup has been for the most part expensive, especially for anyone with significant data to back up. Enter <a href="http://www.carbonite.com">Carbonite</a>.</p>

	<p><h3>$50/year disaster recovery for all your data</h3><br />
In addition to being lazy, I&#8217;m cheap too. I have to admit that when looking around at the plethora of online backup solutions, the reason I tested Carbonite was the price. They say it&#8217;s $5/month, but in reality you have to buy a 1 or 2 year subscription, so really it&#8217;s $50/year. Very cheap compared to everything else I looked at. Their service is a disaster recovery more than a true backup plan, since it doesn&#8217;t take snapshots. Instead, it installs a client on your pc that allows you to select folders to back up (or select everything). It then encrypts and copies files to their server farm from your pc, at a rate of a few gigs per day (depending on your connection). Once the initial backup has been performed, it monitors the files in the backup plan and copies the changes to the server when it sees a change. I&#8217;ve found that it seems to wait a while after a file has been changed, but in general small changes are copied quite quickly.</p>

	<p>It&#8217;s important to note that their service doesn&#8217;t take snapshots, so you can&#8217;t go back and restore last week&#8217;s spreadsheet. There is talk on their web site of adding this and other features soon, but there are no dates or specifics. It also won&#8217;t let you back up your Windows folder at all, so don&#8217;t expect to be able to restore Windows if it crashes. This is strictly a data backup, not a system state backup.<br />
<h3>Ease of use</h3><br />
Since it&#8217;s targeted mostly to the home user, it&#8217;s quite easy to use. Simply right-click a folder to add it to the backup list, and there&#8217;s a system tray icon you can click for status or to start restores. I ran into some trouble when I tried to purchase the first time, getting a database error from their site. The next day I tried again and it worked fine. I did a test restore of about 15 gigs of data, and it took about 3 days. The data was a spot-on match, as expected.</p>

	<p><h3>The right tool for the right job</h3><br />
Just like any other piece of software, Carbonite is a good fit for certain situations, but not others. If you have a relational database like mysql, sql server or other databases that use multiple files, it&#8217;s best to use a database-friendly backup utility. This may be as simple as timed snapshots written to a directory that you can then backup with Carbonite. Since Carbonite is always synchronizing files, it would be very easy for the database files to not match when you needed to restore them. I wouldn&#8217;t recommend this if the prospect of a 3-day restore would be unacceptable, but it always comes down to cost vs benefits. A solution that could restore gigs of files in no time would be much more time and money intensive.</p>

	<p>For the home user, I think it&#8217;s a home run (as long as you don&#8217;t need to backup/restore your Windows installation). For most small businesses, I think it&#8217;s a great part of a backup plan (but probably not all of it). As with any computer-related solution, each should be tailored to the specific needs of the company involved.</p>
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		<title>Why Google Won&#8217;t Be &#8216;Jumping the Shark&#8217; Anytime Soon</title>
		<link>http://www.fourthwc.com/pcs-technology/2006/08/why-google-wont-be-jumping-the-shark-anytime-soon.html</link>
		<comments>http://www.fourthwc.com/pcs-technology/2006/08/why-google-wont-be-jumping-the-shark-anytime-soon.html#comments</comments>
		<pubDate>Mon, 21 Aug 2006 11:07:48 +0000</pubDate>
		<dc:creator>David Norris</dc:creator>
		
	<category>PCs &#038; Technology</category>
		<guid isPermaLink="false">http://www.fourthwc.com/pcs-technology/2006/08/why-google-wont-be-jumping-the-shark-anytime-soon.html</guid>
		<description><![CDATA[	Search Dominance in Your Grandma&#8217;s Internet
For almost as long as I&#8217;ve been aware there was a Google, I&#8217;ve heard people foretelling its imminent demise. Historically this is a smart bet when it comes to search engines &#8211; Over the short lifetime of the World Wide Web, quite a few search engines have come and gone. [...]]]></description>
			<content:encoded><![CDATA[	<p><h3>Search Dominance in Your Grandma&#8217;s Internet</h3><br />
For almost as long as I&#8217;ve been aware there was a Google, I&#8217;ve heard people foretelling its imminent demise. Historically this is a smart bet when it comes to search engines &#8211; Over the short lifetime of the World Wide Web, quite a few search engines have come and gone. A number of them &#8211; Webcrawler, Altavista, Lycos &#8211; were the kings of search in their heydey, only to end up losing market share, dwindling in search volume until someone bought them up. They now live out their technological lives on the sidelines, as &#8216;out to pasture&#8217; as a company can be and still exist. So it&#8217;s not hard to see why man people think Google&#8217;s time has come. A <a href="http://www.google.com/search?sourceid=navclient-ff&#38;ie=UTF-8&#38;rls=GGGL,GGGL:2006-22,GGGL:en&#38;q=google+jump+shark">many  search for google jump shark</a> returns almost a million pages &#8211; that&#8217;s a lot of tongue-wagging.</p>

	<p>Well, I&#8217;ll just come out and say it. The naysayers are wrong. Google will be king of search for a long time to come, and here&#8217;s why:<br />
<a id="more-26"></a><br />
<b>Top 7 reasons Google will be king of search in 2016</b><br />
<ol></p>
	<p><li>The Internet isn&#8217;t dominated by nerds anymore. <br />
Young, techie types who are enjoy new technology once filled the Internet like buffalos on a 1700&#8217;s Midwest prairie. Their influence is now diluted by the millions of users like my mother &#8211; less technical and more likely to to find what works and stick with it. These are users who will never try Firefox, or be very likely to change search engines. It used to be that as soon as a better search engine came along, all the nerds would switch en masse. Today if another engine came along that provided much more relevant results than Google, only nerds would quickly (or maybe ever) switch.</li><br />
<li>The best search results.<br />
 The bottom line is Google&#8217;s technology is at least a year or two ahead of <span class="caps">MSN</span> and Yahoo!. Their algorithms consistently deliver more relevant search results that are harder to spam (and to rank for). Their use of trustrank and other new concepts allow them more ways to spot dodgy techniques and to reward good, deserving sites. </li><br />
<li>Google is a media darling.<br />
 Journalists just love writing about Apple and Google, and rarely cast them in a negative light. Each company will continue to enjoy the effects for the foreseeable future, as long as they avoid the &#8216;evil&#8217; reputation that Microsoft has gained.</li><br />
<li>The power of the grid.<br />
 Google&#8217;s massive server farm has unmatched capacity. It allows them to roll out services that no one else can, like <a href=&#8221;www.google.com/analytics&#8221;>free hosted web statistics</a> and <a href=&#8221;froogle.google.com&#8221;>froogle</a>, two services that site owners pay for with everyone else. In return, Google is gathering a vast storehouse of clickstream and user activity data, along with priceless branding. As more people are using Google&#8217;s services for <a href=&#8221;gmail.google.com&#8221;>email</a>, <a href=&#8221;maps.google.com&#8221;>maps</a>, or <a href=&#8221;picasa.google.gom&#8221;>digital picture management</a>, it&#8217;s inevitable that they will at least try the search engine too. </li><br />
<li>Rapid adoption of new technology.<br />
 Google is quick to jump on new trends and to break new ground. They have already set up <a href=http://blog.searchenginewatch.com/blog/060816-090957>free wi-fi Internet service in their home town</a>, and were quick to provide mobile phone search results. They invest in many projects and good ideas, many of which will be mediocre, but it only takes a few to be home runs for them all to pay off.  </li><br />
<li>Employees&#8217; 20% &#8216;personal projects&#8217; time.<br />
 This is just a great idea for a technology company that employs so many smart folks. Simply giving them time to bounce ideas around and work on new and interesting projects can make for some amazingly good ideas. Even if the 20% plan never created a single money-making idea, just allowing smart people to pursue their own interests will go a long way for moral and employee retention. </li><br />
<li>Proper growth management.<br />
 Nothing is harder than for a company to go from a small to a medium sized business, then again to a large international corporate entity. Google has done both in a very small time frame, and done it very well. They have kept up their hiring standards and, from all outward appearances, been able to scale their company to nearly 7,000 employees in their short existence. </li><br />
</ol></p>

	<p>For me, the only way Google could lose its place would be for another search engine to beat them squarely in search relevance (something no other engine is even close to doing), and then somehow get the world to care enough to switch. Once most people are comfortable with something that works, especially with computers, they rarely re-evaluate it. This of course isn&#8217;t true for us nerdy types, which explains why Firefox usage grew so fast for a while until it plateau&#8217;d at 15-20%. I guess that&#8217;s the nerd population, and they are no longer the majority.</p>

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		<title>Customized Netsuite Site Launch: DNA Worldwide</title>
		<link>http://www.fourthwc.com/netsuite/2006/08/customized-netsuite-site-launch-dna-worldwide.html</link>
		<comments>http://www.fourthwc.com/netsuite/2006/08/customized-netsuite-site-launch-dna-worldwide.html#comments</comments>
		<pubDate>Mon, 14 Aug 2006 07:39:14 +0000</pubDate>
		<dc:creator>David Norris</dc:creator>
		
	<category>Netsuite</category>
	<category>Portfolio</category>
		<guid isPermaLink="false">http://www.fourthwc.com/netsuite/2006/08/customized-netsuite-site-launch-dna-worldwide.html</guid>
		<description><![CDATA[	Details of a Netsuite Customization Project
One of the projects I&#8217;ve been working on lately has gone live, and I like to annouce these things when relevant. In particular, this project highlights a number of lesser-known Netsuite customizations and techniques that the do-it-yourselfer might find interesting. 


DNA Worlwide: DNA and Paternity Testing


DNA Worldwide provides a number [...]]]></description>
			<content:encoded><![CDATA[	<p><h3>Details of a Netsuite Customization Project</h3><br />
One of the projects I&#8217;ve been working on lately has gone live, and I like to annouce these things when relevant. In particular, this project highlights a number of lesser-known Netsuite customizations and techniques that the do-it-yourselfer might find interesting. <a href="http://www.dna-worldwide.com/s.nl/sc.13/category.-113/.f" title="DNA Testing"><br />
<img src="/images/DNAlogo.jpg"/><br />
<br />
DNA Worlwide: <span class="caps">DNA</span> and Paternity Testing</a><br />
<br />
<a id="more-25"></a><br />
DNA Worldwide provides a number of <span class="caps">DNA</span> tests, including paternity and other forms of relation testing. They also offer a security register service, that will track your <span class="caps">DNA</span> and other personal information safely and provide a bracelet and ID card to facilitate fast communication in the event something bad happens to the wearer.</p>

	<p><h3>The Initial Project</h3><br />
As is true for many web sites, a number of people were involved each with their own responsibilities. Much of the branding, colors, overall design concepts and the like were already prepared when I was brought in. This can be good and bad, as it saves me work but can sometimes require reworking to fit within Netsuite&#8217;s framework (or other goals, like <span class="caps">SEO</span> and usability). <br />
</p>

	<p>My responsibilities basically broke down to:<br />
<ol></p>
	<p><li>Helping them organize their content for optimal usability and <span class="caps">SEO </span>(information architecture)</li><br />
<li>Implementing the photoshop layouts provided by the designer</li><br />
<li>Setting up default items and information items to be used as templates</li><br />
<li>Finish implementation and improve the appearance of their custom kit registration process</li><br />
</ol></p>
	<p><h3>Information Architecture</h3><br />
The first step we took was to build a site map in excel that would define how we built the site. Using the process I discuss in my <a href="http://www.fourthwc.com/seo/information-architecture/2006/03/implementing-information-architecture-step-by-step.html">guide to information architecture</a>, we made a list of all the content that would be on the site (including near future content) and set about organizing it. Their particular situation was interesting, in that they have 3 brands and wanted to have 3 different domains under one umbrella. Unfortunately we can&#8217;t do that in Netsuite without web services, so we settled on a compromise. The extra domains would still exist, but would redirect to tabs on the new web site, which would all be under the one master domain. This way he could do offline advertising efforts geared towards these separate brands, but they would all end up in one place.</p>

	<p><h3>Implementing photoshop layouts</h3><br />
Working with the manager and graphics person, we took the initial layouts and made a few changes to better fit into the Netsuite framework. We settled on a look that would change slightly when a user was in different tabs, but would have enough consistency in the look that users wouldn&#8217;t be confused moving between sections. It&#8217;s actually really tough to build the <span class="caps">HTML</span> template to match an image, and then make sure it looks good in all major browsers. Once the first template was built, it was simple to modify it for the different colors and graphics in the various tabs.</p>

	<p><h3>Template setup &#38; custom registration</h3><br />
Working within the Netsuite web themes system, I created example templates for items, articles and a site map that allowed them to quickly flesh out the site with data while maintaining a consistent look &#38; feel. The custom kit registration process was initially set up by Netsuite&#8217;s services department, but it wasn&#8217;t quite ready to go. We picked up where they left off, and made it a workable system. Now with version 11 and Suitescript, I expect we will be able to customize it further and make it easier to use.</p>

	<p>That&#8217;s about it for the initial project &#8211; now that the site&#8217;s live we&#8217;ll be focusing more on driving traffic and improving our <span class="caps">SEO</span> results, among other things.</p>
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