Introduction


This article is written for a web-savvy user who is interested in optimizing their Netsuite hosted E-Commerce site for better placement in search engines’ natural search engine results pages (SERPs). It assumes a good deal of knowledge about Internet basics, but anyone actively involved on the technical side of a Netsuite store should be familiar with the terms and concepts I use. If you have any questions, please feel free to let me know.

A Brief Introduction to Search Engine Optimization


I don’t want to reinvent the wheel too much here. There are many great guides to understanding SEO, here are a few of my favorites:

The short version is that any web site plan needs to include more than just making search engines happy. A successful site will need to work on all 6 of the E-commerce pillars, as I cover in the linked article.

For now I want to focus on Netsuite and the tools it offers (and workarounds for those it doesn’t) to improve your SERP placement. Keep in mind that the success of everything I’m talking about below depends on how thoroughly you’ve researched the important keywords for your topic and structured your site to direct traffic to the appropriate areas. Much more about this later.

Things Netsuite Does Well


Unique Title and Meta Tags
The title tag is the single biggest bang for the buck SEO technique, and Netsuite allows you to create an unique one for each page. (more…)