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Search Engine Optimization (SEO)

My thoughts and ideas on how to improve your rankings in search engines.

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Why Secure Your Entire Site? When you view a webpage, that information passes through a dozen or more servers to get to you. If that URL starts with http://, anyone in the path can view or even modify the contents of the page. ISPs insert their own ads in web pages, can now legally track [...]

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An XML sitemap is a computer and human readable file that website owners can choose to place on their site to improve the indexing of their pages. Before any page on your site can rank for organic traffic, it must first be indexed by the search engine. Normally, a search engine spider will go to [...]

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The Problem: big brands are dominating search results pages (SERPs) One of the most common complaints coming from SEOs and webmasters over the last few months has been about big brands taking over search results pages. Various webmaster and SEO forums have threads on the topic, and the Internet retailer 2013 search marketing guide had [...]

10 Questions to Ask a Potential SEO Partner

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What is SEO and why should I care? While most website owners are familiar with the concept of search engine optimization (SEO), most that I have spoken to have an incomplete view of what it can do and its importance overall. Avoiding or fixing technical errors that can prevent search engines from properly indexing your [...]

The Next Major Google Algorithm Update

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The SEO Arms Race Ever since there have been search engines, search engine optimizers (SEOs) have tried various tactics to rank well - often straying into deceptive or 'black hat' techniques like auto generated content, websites, and link networks. As search engines have gotten better at detecting these spammy techniques, the spammers have gotten more [...]

Canonical URLs and Duplicate Content

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Two distinct but similar concepts that are important to understand, and easy to get wrong. SEO basically boils down to sending search engines the signals that they like, so every website owner should strive to ensure they are handling canonical and duplicate content issues properly. I will detail some of the issues that can come [...]

NetSuite product page SEO – a DIY guide

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Product pages. For most Internet retailers, these are the most numerous pages on their site, and a perfect place to optimize for long tail keywords. In this guide, I will cover the options within NetSuite's template driven e-commerce platform for optimizing product pages for search engines, and give the pros and cons of those choices. [...]

SEO: Calculating a Keyword’s Value

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Now that Google Analytics is available to anyone with a website for free, it's possible to bring an entirely new level of data-driven analysis to ongoing SEO efforts. This guide assumes that you have a basic understanding of analytics concepts and a functional web analytics platform that tracks conversion data that can tie back to [...]

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In previous articles, I introduced important IA concepts and covered the first steps involved in organizing your site's information. All the steps and preparation have led to this final stage, where it's time to implement all those ideas and concepts and create a site map. If you've been following the steps from part 1, you [...]

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So what is information architecture and why should you care about it? In simple terms, it's the way you organize the information on your web site. The decisions you make when deciding how your users will navigation your site have far-reaching effects, including SEO, usability, and conversion rate. I've written a lengthy introduction to information [...]