Expertise & specialization make their home in a niche
One of my favorite things about the Internet is the phenomenon of the long tail. Basically, the barriers are down and it’s led to an incredible explosion of content & commerce. Shelf space is no longer a consideration, so retailers can afford to either carry millions of SKUs (a la Amazon.com), able to stock nearly every book released or, like youtube.com, provide an endless expanse of content – something to satisfy every interest. (more…)