Search Dominance in Your Grandma’s Internet
For almost as long as I’ve been aware there was a Google, I’ve heard people foretelling its imminent demise. Historically this is a smart bet when it comes to search engines – Over the short lifetime of the World Wide Web, quite a few search engines have come and gone. A number of them – Webcrawler, Altavista, Lycos – were the kings of search in their heydey, only to end up losing market share, dwindling in search volume until someone bought them up. They now live out their technological lives on the sidelines, as ‘out to pasture’ as a company can be and still exist. So it’s not hard to see why man people think Google’s time has come. A many search for google jump shark returns almost a million pages – that’s a lot of tongue-wagging.
Well, I’ll just come out and say it. The naysayers are wrong. Google will be king of search for a long time to come, and here’s why:
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