Fourth Wave Consulting

Get Full SEO Value for Your Review Content

Power Reviews (now BazaarVoice) allows websites to add product reviews for each item. One of the best side benefits of adding reviews to your site is the user generated content, which is rich with long tail keywords that users are searching with to find your products. The typical methodfor enabling search engine friendly reviews with Power Reviews is called their ‘in-line SEO’ solution. Unfortunately NetSuite companies haven’t been able to implement the solution due to limitations within the NetSuite platform. Fourth Wave Consulting has developed a fully automated solution that works around these limitations, and provides the full SEO benefits.

Download the 1-Page Fact Sheet

The Problem

Up until now, NetSuite websites have been forced to use the JavaScript implementation for Power Reviews. Continue reading “Announcing the First Automated Power Reviews Inline SEO Implementation for NetSuite” »

Google’s Matt Cutts Tells us What to Expect

The SEO Arms Race

Ever since there have been search engines, search engine optimizers (SEOs) have tried various tactics to rank well – often straying into deceptive or ‘black hat’ techniques like auto generated content, websites, and link networks. As search engines have gotten better at detecting these spammy techniques, the spammers have gotten more clever. The latest major change on the Google side began in April 2012, with the Penguin update.

Major Features of the Last Couple Updates

• Over-optimization penalty – This is the most interesting update to me, as it strikes fear into the hearts of even the most conservative SEOs. Aren’t we supposed to be optimizing our websites for search engines? How do we know when we have optimized it too much? For the most part, sites were penalized for reusing the exact same phrase in their anchor text too much, although too much keyword stuffing into meta tags or page text could incur a penalty as well. For more conservative site operators, it’s a warning to be careful with optimization efforts, and a reward for not making users suffer through keyword-stuffed text.
• Exact Match Domain – Google significantly reduced the benefit that a domain would get if their domain name matched a target keyword phrase – e.g. a domain like ‘keyword1-keyword2.com’ likely saw its traffic drop for that keyword phrase.

Continue reading “The Next Major Google Algorithm Update” »

An Easy Way to Estimate the Value of Multiple Projects

One of the best features of the NetSuite ERP system is its all-encompassing nature. It’s possible to run every department of your company in NetSuite, which means that your NetSuite administrator has many choices when it comes to optimizing the system. How do you decide between improving customer service case handling versus a smoother estimate/quoting system for sales versus a faster shipping process in the warehouse? There are many NetSuite customizations or automation projects that hold the promise of a significant benefit for your company. By using some straightforward formulas, it’s possible to estimate the return for a number of different projects, which can make prioritization much easier.

The Many Types of Return

One of the challenges of comparing multiple projects is that some projects provide benefits that are harder to put into dollar terms. We recommend estimating the dollar value of the less tangible benefits, which will allow you to compare numbers more easily. It might seem arbitrary, but it can be a useful exercise. Here are some examples of soft ROI or less tangible returns we have seen from Netsuite related projects:

• Better or faster customer service
• Improved marketing flexibility or segmentation
• Fewer returns

Continue reading “How to Calculate the ROI for NetSuite Projects” »

10 Questions to Ask a Potential NetSuite Consulting Partner

NetSuite is the world’s most successful software as a service (SaaS) ERP system, and has been built to be as flexible as possible for as many types of businesses as they can. As a result, NetSuite is a powerful platform that can automate many business processes and run companies efficiently. Out-of-the-box, however, NetSuite is not particularly well set up for any specific company, and a great deal of customization is required to get the most out of NetSuite.

NetSuite companies have a lot of the same kinds of problems

Fourth Wave consulting has worked with quite a few small and medium businesses over the years, and we have found that once a company has been on NetSuite for a few years, they face the same kinds of issues. For example:

1. Problems crop up for older scripts, and the consultant who wrote it is no longer around.
2. Over the years, their NetSuite account gets more and more customized with an increasing number of workflows and SuiteScript, none of which are particularly well documented or written by the same people, making issues harder to troubleshoot.
3. Vendors and consultants can engage in finger-pointing, blaming others for a technical problem, and no one in the company has a firm enough grasp on the technical details to determine the source of a problem.
4. When a NetSuite upgrade rolls out, a customization or script that worked previously now has an issue, and the person who wrote it isn’t available to help.

By hiring consultants for piecemeal work, often looking for the lowest bidder, many companies harm themselves by not fully appreciating how important the consultant relationship is for NetSuite. It is a complicated platform that needs ongoing maintenance and support to stay fully functional. Not to mention the large savings that can be had by ongoing customizations, workflows, and other task automation.

The Solution: A NetSuite Partner You Can Trust

Even for companies who can afford to hire full-time staff to support their NetSuite account, is very hard to have all of the relevant NetSuite experience in-house. Optimizing NetSuite covers a lot of ground, and requires a vast array of skills; it is very hard for any one person to master all areas of NetSuite. Bringing in the right NetSuite consultant for the right projects can make a huge difference, and will more than pay for itself. Here is my top 10 list of things to evaluate in a NetSuite consultant:

1. Ask them about their areas of expertise. Even with a large consulting firm, you will be dealing with a relatively small number of people. Ask the team to grade their expertise (1 to 10 scale) in the following areas:
   1. Web Site related – not all of these may be relevant, and other people may be brought in to cover gaps if necessary:
      1. Website usability
      2. Information architecture (the science of organizing content for a website)
      3. Copywriting

      Continue reading “What to Look for in a NetSuite Consultant – Top 10 Checklist” »

Combining the Beauty of Nature With Abstract Modern Expression

There is a new art gallery in Portland that I’m excited about: Beaux Arts Contemporary. It was started by Eugenia Pardue, a local artist who has had shows all over. I have been following her work for years, and I’ve been to several of her exhibitions. After an artist residency in the Czech Republic, staying in an 18th century castle and painting (which I am hugely jealous of), and years of teaching university art courses, Pardue has started a gallery to showcase exciting local artists.

The Artists

Eugenia Pardue – sculpting paint with nature’s elegance

The two-dimensional computer screen fails to do these sculptures justice, it is much more fun to look at and touch in person. instantly recognizable shapes and fractals from nature emerge from the white on white paint, inviting the viewer to contemplate the pure angular aesthetic.

Continue reading “A New Portland Art Gallery – Beaux Arts Contemporary” »