Install Google’s Newest Analytics for Your SuiteCommerce Advanced or Site Builder Website

Why Install Universal Analytics?

  • Better user identification across multiple devices – get closer to tracking users, not just visits.
  • For the first time, you can now track off-line conversions with the measurement protocol – trackable lifetime value in your web analytics!
  • All future analytics innovations will rollout to universal analytics.
  • Custom variables become custom dimensions, and are easier to implement and more powerful.
  • Set your own campaign and session timeout values
  • It can run alongside your existing analytics – it can be very helpful to have six months or more to compare between systems, as no two systems will ever match exactly in their reporting.

Prerequisites for This Guide

Please see my note about issues with the auto linker in NetSuite.
This guide is written for NetSuite SuiteCommerce Advanced and Site Builder websites. It assumes that you use the NetSuite checkout domain (checkout.netsuite.com or similar) as well as the default checkout process. If you have a custom checkout domain or use the reference cart/checkout or SSP checkout, you will need a different solution.

Set up a New Analytics Property

The new user interface has a three level hierarchy to your Google analytics account – Account, Property, and View. Multiple views can be configured for a single property, which allows you to interpret the same data in multiple ways. Continue reading “Guide to Installing Google Analytics Universal for NetSuite Websites” »

David Norris

Over the years, I have delved into many fascinating areas of technology, and have spent much of my time optimizing NetSuite accounts and websites. Whether building websites or servicing my IT clients, my focus is always on providing as much value to my customers as possible, and helping them to solve their most difficult problems.

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A Step by Step Guide

One of the features I like about the NetSuite SuiteCommerce web store is the related item functionality. Not only can you hand pick related items to display on product pages, but you can also allow NetSuite to automatically generate recommendations based on sales history. NetSuite includes four sample related item layouts, but they don’t handle varying sized images very well and tend to take up a lot of space, so I developed an alternative layout that solves some of those problems.

A Better Related Item Layout

Here’s what you can expect from the new layout:

Features

David Norris

Over the years, I have delved into many fascinating areas of technology, and have spent much of my time optimizing NetSuite accounts and websites. Whether building websites or servicing my IT clients, my focus is always on providing as much value to my customers as possible, and helping them to solve their most difficult problems.

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A Chance to Give Google Feedback About Your Small Site

The Problem: big brands are dominating search results pages (SERPs)

One of the most common complaints coming from SEOs and webmasters over the last few months has been about big brands taking over search results pages. Various webmaster and SEO forums have threads on the topic, and the Internet retailer 2013 search marketing guide had this to say (emphasis mine):

With the implementation of Google Panda in February 2011 and Penguin in May 2012, Google changed its search engine algorithm to lower the rankings of web retailers whose sites featured static and generic content available on many other sites. Moving up under the new rules are retailers that offer detailed content, such as unique product descriptions and images, are smart at using reams of customer information to create content that appeals to shoppers looking for a specific brand or SKU, or that bring original content to their web sites in the form of consumer reviews and other content drawn from online social networks.

The biggest retailing brands tended to be the winners from these changes, and that shows up in their dominance of the natural search rankings in the new 2013 Internet Retailer Search Engine Marketing Guide.

Big brands have bigger signals

If you think about it from the search engine’s point of view, it’s not that hard to understand why big brands like Amazon, Sears, or eBay would have an easy time ranking well. Continue reading “Google is Looking For Feedback from Small Sites Who Should be Ranking Higher” »

David Norris

Over the years, I have delved into many fascinating areas of technology, and have spent much of my time optimizing NetSuite accounts and websites. Whether building websites or servicing my IT clients, my focus is always on providing as much value to my customers as possible, and helping them to solve their most difficult problems.

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Your Website Needs a Strong SEO Partner

What is SEO and why should I care?
While most website owners are familiar with the concept of search engine optimization (SEO), most that I have spoken to have an incomplete view of what it can do and its importance overall.

My definition of SEO:

SEO

  • Avoiding or fixing technical errors that can prevent search engines from properly indexing your content. Examples include things like canonical URLs, duplicate content, mobile related issues, multiple site or language realted, and avoiding or working around flash/JavaScript, which present content that search engines can’t see.
  • Structuring and creating content on your site that sends the proper signals to search engines, and is tailored to the keywords (especially long tail keywords) that are most effective for your site.
  • Building links, managing social presences, and establishing relationships with other websites that will both drive traffic and give your site the necessary link authority to perform on competitive keywords.

Continue reading “10 Questions to Ask a Potential SEO Partner” »

David Norris

Over the years, I have delved into many fascinating areas of technology, and have spent much of my time optimizing NetSuite accounts and websites. Whether building websites or servicing my IT clients, my focus is always on providing as much value to my customers as possible, and helping them to solve their most difficult problems.

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A Quick Guide to Customizing NetSuite Reports

The 404 Report

One feature lacking in most hosted analytics systems like Google analytics is a 404 report – i.e. a list of URLs that a user or search engine tried to access, but the page was not available. If you have a NetSuite Site Builder site (now call SuiteCommerce Site Builder), NetSuite provides a built-in report that you can customize just for this purpose.

What Good is a 404 Report?

Continue reading “5 Minute Guide to Creating a 404 Report in NetSuite” »

David Norris

Over the years, I have delved into many fascinating areas of technology, and have spent much of my time optimizing NetSuite accounts and websites. Whether building websites or servicing my IT clients, my focus is always on providing as much value to my customers as possible, and helping them to solve their most difficult problems.

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